4 Weeks
·Cohort-based Course
A hands-on Pricing masterclass for Product and Company Leaders—transforming pricing from black magic into your most powerful tool for growth
4 Weeks
·Cohort-based Course
A hands-on Pricing masterclass for Product and Company Leaders—transforming pricing from black magic into your most powerful tool for growth
Some Companies we helped with pricing
Course overview
Ever felt like pricing is more guesswork than strategy? Like it’s a mysterious black magic best left untouched?
Guess what—you’re not alone. Many product and business professionals feel intimidated by pricing, missing out on the single greatest opportunity to grow their product strategically: Pricing.
This hands-on masterclass is tailored for Product and Business Leaders who are ready to take control. It’s not just a class; it’s a transformation in how YOU approach pricing. We’ll turn pricing from a source of frustration into your most powerful lever for growth, profitability, and strategic advantage.
Through practical exercises, expert guidance, and proven frameworks, you’ll learn how to confidently craft pricing strategies. Important theoretical concepts are brought to life with concrete examples. Through a personalized personal project you’ll apply these insights directly to your own product.
By the end of this course, you’ll be a transformed professional—no more fear of pricing or guesswork. Instead, you’ll have the tools, clarity, and confidence to tackle real-world pricing challenges and unlock the full potential of your product.
Last but not least, this course is designed for small cohorts of maximum 8 participants to facilitate meaningful interaction and adapt the content to your specific challenges and goals, ensuring a truly personalized and impactful learning experience.
Ps. Paying on your own? A (very limited number) of Scolarhsips are available. Mention it in your application.
01
Product Manager & Product Leaders: If you manage a SaaS or digital products or the tech product that defines prices of traditional ones
02
Sales Leader: When the right pricing makes or breaks your annual quota
03
CEO, Managing Director or Business Leader: Because at the end of the day, the right price is also YOUR business
04
CFO/Financial Director: Because good pricing is the tool that can really change your numbers
Understand how much you can charge for your product and the selecting most appropriate pricing model
A Pragmatic toolbox and framework you can apply to your products
Self-confidence, ownership and drive when it comes to Pricing
Stop charging based only on your cost and capture the full value you generate
Career Growth: Strengthen your role and increase your employability, by mastering a skill with high business impact
7 interactive live sessions
Lifetime access to course materials
16 in-depth lessons
Direct access to instructor
1 projects to apply learning
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Pricing fundamentals for Product Leaders
Mar
6
Appliying the GSMP Framework to your product
Mar
13
Selecting the right pricing strategy for your product
Mar
14
Mar
20
Capturing and Monetizing the Full Value: willingness to pay and positioning
Mar
27
Pricing Implementation
Mar
28
Apr
3
Doing Pricing & Product Management for tech before it was the cool thing to do
Salva Bocchetti is the founder and senior partner at Reasonable Product and a recognized expert in Pricing, Monetization, and Product Strategy.
With over 20 years of experience as a product executive, Salva has led product organizations, defined product strategies, and shaped monetization models for tech products across various domains, including e-commerce, marketplaces, cybersecurity, IoT, and drone - for companies ranging from startups to multinationals.
Recognizing that every successful product owes much of its success to a solid pricing and monetization model, Salva founded Reasonable Product, a boutique advisory firm dedicated to helping tech businesses optimize their products and pricing strategies for profitability and growth.
Salva specializes in subscription models, software and hardware pricing, e-commerce/marketplaces, and building top-performing product organizations. His work combines deep industry expertise with insights from his diverse academic background, which includes an MSc in Engineering, a Master's in Law, and executive education from a world-top business school.
Driven by a passion for new technologies, Salva enjoys creating innovative pricing and monetization models that unlock the full potential of tech products.
Join an upcoming cohort
The Blue Cohort 2025
€1,900
Dates
Application Deadline
2-4 hours per week
Thursdays
4:00pm - 5:30pm CEST
Weekly Interactive Sessions: Join highly interactive, hands-on sessions with a small, focused group (max 8 participants) to work directly on pricing concepts.
Office hours
Optional
Have questions between classes, want to dive deeper into a topic, or need help with your project? Join an office hour session for live, personalized support tailored to your needs.
Practical "Pricing Project"
Throughout the whole month
From day one, you'll start a personal pricing project for your own product. Each week, you'll apply the course learnings with our support, and at the end, you'll have the opportunity to present your work and receive feedback.
Sign up to be the first to know about course updates.
Join an upcoming cohort
The Blue Cohort 2025
€1,900
Dates
Application Deadline