Pricing fundamentals for Product Leaders

New
·

4 Weeks

·

Cohort-based Course

A hands-on Pricing masterclass for Product and Company Leaders—transforming pricing from black magic into your most powerful tool for growth

Some Companies we helped with pricing

SMG Swiss Marketplace Group
Kudelski Group
Swiss Post
SwissBorg
Batmaid

Course overview

Making of Pricing your most powerful tool

Ever felt like pricing is more guesswork than strategy? Like it’s a mysterious black magic best left untouched?


Guess what—you’re not alone. Many product and business professionals feel intimidated by pricing, missing out on the single greatest opportunity to grow their product strategically: Pricing.


This hands-on masterclass is tailored for Product and Business Leaders who are ready to take control. It’s not just a class; it’s a transformation in how YOU approach pricing. We’ll turn pricing from a source of frustration into your most powerful lever for growth, profitability, and strategic advantage.


Through practical exercises, expert guidance, and proven frameworks, you’ll learn how to confidently craft pricing strategies. Important theoretical concepts are brought to life with concrete examples. Through a personalized personal project you’ll apply these insights directly to your own product.


By the end of this course, you’ll be a transformed professional—no more fear of pricing or guesswork. Instead, you’ll have the tools, clarity, and confidence to tackle real-world pricing challenges and unlock the full potential of your product.


Last but not least, this course is designed for small cohorts to facilitate meaningful interaction and adapt the content to your specific challenges and goals, ensuring a truly personalized and impactful learning experience.



Ps. Paying on your own? A (very limited number) of Scolarhsips are available. Mention it in your application.

Who is this course for

01

Product Manager & Product Leaders: If you manage a SaaS or digital products or the tech product that defines prices of traditional ones

02

Sales Leader: When the right pricing makes or breaks your annual quota

03

CEO, Managing Director or Business Leader: Because at the end of the day, the right price is also YOUR business

04

CFO/Financial Director: Because good pricing is the tool that can really change your numbers

What you’ll get out of this course

Understand how much you can charge for your product and the selecting most appropriate pricing model

  • Understand how much you can charge for your product by evaluating its true value and market potential.
  • Align your pricing with your product, customers, and business goals, ensuring maximum profitability and sustainable growth.
  • Calculate the financial impact of your pricing

A Pragmatic toolbox and framework you can apply to your products

  • The GSMP Framework: A clear, actionable structure for pricing decisions.
  • A Pragmatic Toolbox: A comprehensive list of pricing strategies and models to guide your de
  • Know how to chose and apply the right pricing strategy and use the right language

Self-confidence, ownership and drive when it comes to Pricing

  • Remove the Fear from the Process: Build confidence through a systematic approach.
  • The Right Language for Leadership: Effectively communicate your product's impact at the leadership level.
  • Deal with price increases confidently

Stop charging based only on your cost and capture the full value you generate

  • Move from "Cost plust" to Value-based pricing
  • Learn how to quantify the financial value and how to capture it
  • Know how react to your competitors' pricing

Career Growth: Strengthen your role and increase your employability, by mastering a skill with high business impact

  • Impact Your Products: Shift from execution to business ownership, driving strategic decisions that enhance your product's success.
  • New Opportunities: Secure leadership roles by mastering a sough-after skill

This course includes

6 interactive live sessions

Lifetime access to course materials

17 in-depth lessons

Direct access to instructor

1 projects to apply learning

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jun 2—Jun 8

    Managing Pricing Confidently: The right Business Language & Pricing Framework

    4 items

    Jun

    5

    Live Class: Appliying the GSMP Framework

    Thu 6/512:30 PM—2:00 PM (UTC)

Week 2

Jun 9—Jun 15

    Selecting the Right Pricing Strategy for your Product

    4 items

    Jun

    12

    Live Class: Selecting the right pricing strategy for your product

    Thu 6/1212:30 PM—2:00 PM (UTC)

    Jun

    13

    Optional: Project Progress & Office Hours

    Fri 6/1312:30 PM—1:30 PM (UTC)
    Optional

Week 3

Jun 16—Jun 22

    Value Based Pricing and Capturing the Full Value

    4 items

    Jun

    19

    Live Class: Capturing and Monetizing the Full Value: willingness to pay and positioning

    Thu 6/1912:30 PM—2:00 PM (UTC)

Week 4

Jun 23—Jun 29

    Pricing Models: Value Units, Pricing Architecture & Packages

    5 items

    Jun

    26

    Live Class: Pricing Implementation - Selecting your Pricing Model

    Thu 6/2612:30 PM—2:00 PM (UTC)

    Jun

    27

    Optional: Project Progress & Office Hours

    Fri 6/2712:30 PM—1:30 PM (UTC)
    Optional

Post-course

    [Extra] Feedback on your Pricing Project

    1 item

Bonus

    Bonus Content: ICP (Ideal Customer Profile) And Product Positioning

    0 items

Meet your instructor

Salva Bocchetti

Salva Bocchetti

Doing Pricing & Product Management for tech before it was the cool thing to do

Salva Bocchetti is the founder and senior partner at Reasonable Product and a recognized expert in Pricing, Monetization, and Product Strategy.


With over 20 years of experience as a product executive, Salva has led product organizations, defined product strategies, and shaped monetization models for tech products across various domains, including e-commerce, marketplaces, cybersecurity, IoT, and drone - for companies ranging from startups to multinationals.


Recognizing that every successful product owes much of its success to a solid pricing and monetization model, Salva founded Reasonable Product, a boutique advisory firm dedicated to helping tech businesses optimize their products and pricing strategies for profitability and growth.


Salva specializes in subscription models, software and hardware pricing, e-commerce/marketplaces, and building top-performing product organizations. His work combines deep industry expertise with insights from his diverse academic background, which includes an MSc in Engineering, a Master's in Law, and executive education from a world-top business school.


Driven by a passion for new technologies, Salva enjoys creating innovative pricing and monetization models that unlock the full potential of tech products.

A pattern of wavy dots

Join an upcoming cohort

Pricing fundamentals for Product Leaders

The Green Cohort 2025

€1,950

Dates

June 2—28, 2025

Application Deadline

May 27, 2025

Course schedule

2-4 hours per week

  • Thursdays

    4:00pm - 5:30pm CEST

    Weekly Interactive Sessions: Join highly interactive, hands-on sessions with a small, focused group (max 8 participants) to work directly on pricing concepts.

  • Office hours

    Optional

    Have questions between classes, want to dive deeper into a topic, or need help with your project? Join an office hour session for live, personalized support tailored to your needs.

  • Practical "Pricing Project"

    Throughout the whole month

    From day one, you'll start a personal pricing project for your own product. Each week, you'll apply the course learnings with our support, and at the end, you'll have the opportunity to present your work and receive feedback.

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A pattern of wavy dots

Join an upcoming cohort

Pricing fundamentals for Product Leaders

The Green Cohort 2025

€1,950

Dates

June 2—28, 2025

Application Deadline

May 27, 2025

€1,950

4 Weeks