Map the Mind: Behavioral Journey Mapping
Hosted by John Gusiff
Thu, Apr 24, 2025
10:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
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Go deeper with a course


Thu, Apr 24, 2025
10:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course


What you'll learn
The Make It Toolkit for Behavioral Design
The Five Laws of Behavior
Behavioral Journey Map vs. Traditional Journey Map
Core Components of a Behavioral Journey Map
Opportunity Points informed by Behavioral Barriers
Why this topic matters
You'll learn from
John Gusiff
Managing Partner at Customer Centric Solutions LLC
I am dedicated to enhancing customer experiences through human-centered design and design thinking methodologies.
By combining customer jobs-to-be-done research with the design sprint process and the principles of applied behavioral science, I work with my clients to create easier, more effective, and enjoyable customer experiences. That help people make progress in their lives (accomplish their jobs-to-be-done).
My clients have included American Honda, Canada Goose, Citibank, ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.
Consulted at
By continuing, you agree to Maven's Terms and Privacy Policy.