AI Review Mining: Turn Customer Feedback into Strategy Gold

Lightning Lessons

Practical skills & tools to accelerate your career

AI Review Mining: Turn Customer Feedback into Strategy Gold

Hosted by Michael Hirsch

74 students

What you'll learn

Extract Hidden Patterns at Scale

Use AI to analyze hundreds of reviews in minutes, revealing deeper patterns and connections human analysis would miss.

Convert Raw Feedback into Actionable Strategy

Transform scattered opinions into strategic direction by generating prioritized recommendations from review data.

Implement Insights in Your Product Process

Get ready-to-use templates to integrate AI review analysis into your workflows & track impact of customer-driven changes

Why this topic matters

Product leaders are drowning in feedback but starving for insights. Master AI review mining to transform hours of manual analysis into minutes of strategic revelation. Make evidence-based decisions, prioritize features that matter, and discover competitive advantages hidden in your existing data—giving both you and your products a powerful edge.

You'll learn from

Michael Hirsch

20+ years in Product Leadership. Adjunct Professor of Strategy. Product Coach.

With over 20 years of experience in Product Management and Product Leadership, I bring a wealth of knowledge and practical insights to this course. My career spans across technology giants like T-Mobile, Qualcomm, and Sony, where I've driven successful 0-to-1 product launches, grown existing businesses, and entered new markets.

My expertise extends beyond the corporate world into academia. I'm currently an Adjunct Professor at University of Washington’s Foster School of Business and Seattle University's Albers School of Business and Economics, where I teach Strategy to undergraduate and graduate students. Teaching allows me to blend theoretical concepts with real-world applications, preparing the next generation of business leaders.

I hold an MBA degree and an MS in Engineering degree, both from UCLA, bringing a unique combination of business acumen and technical knowledge to product management. My approach is deeply rooted in customer-centric product vision, data-driven decision making, and strategic planning.

I LOVE teaching others and I am passionate about sharing my knowledge and experience with you. Through this course, I aim to equip you with the tools, strategies, and insights needed to excel in product leadership roles in today's AI-driven business landscape.

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