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Wed, Jul 8, 2026
3:30 PM UTC (1 hour 30 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Wed, Jul 8, 2026
3:30 PM UTC (1 hour 30 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
What you'll learn
Accidental complexity
Frustrating interactions
Broken experiences
Why this topic matters
But they come at a severe cost: failures compound — in support tickets, drop-offs, errors and eroded trust. Let’s see how we can fix that!
You'll learn from
Vitaly Friedman
20 years in UX • Senior UX Lead & Advisor @ EU Parliament • Smashing
For the last 20 years, Vitaly Friedman has been working with companies and orgs like European Parliament, Zalando, OTTO, Marc O'Polo, Axel Springer SE, REWE, Alliander and many others to improve the UX of complex systems and intricate design challenges — but also set up UX strategy, improve internal workflows, measure UX impact and more recently design AI experiences that people actually use.
Vitaly is the founder and editor-in-chief of Smashing Magazine since 2006, an online magazine for designers and engineers, where he helps curate friendly, inclusive UX conferences (SmashingConfs).
Through his articles, books, talks, trainings and courses he taught 47,000 designers practical insights on how to design digital products that people actually use, value and perhaps even fall in love with.
Previously at
