Otavio Lessa
Free Lesson

Build A Community That Buys, Defends, and Expands Your Brand

60 min
Aug 21, 2026 12:00 PM

What you'll learn

The core components of a healthy and growing community

From scattered strangers to a base that runs itself, and find what's holding it where it is.

Why connected customers stop leaving

The shift from a list anyone can poach to a network that stays, because leaving now means losing each other.

A community that runs without you

The rituals, roles, and one small first move that keep it growing on the days you don't show up.

Why this topic matters

You can rent attention forever and never own a thing. A community connected to itself is different: it buys without being sold, defends you when you're not in the room, and brings its own people in. That's the line between a number you report and growth that compounds, and it's rare because almost no one builds it on purpose.

You'll learn from

Otavio Lessa

Otavio Lessa

Brand & Community Builder

Activision Blizzard
Amazon
UOL
Full Sail University

Previously at

Activision Blizzard
Amazon
Full Sail University
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