Build a Community That Buys, Defends, and Expands Your Brand
Otavio Lessa
Brand & Fandom Builder (Blizzard,Amazon)
Your competitors can copy everything except a community that's yours.
Most growth advice tells you to chase more: more reach, more followers, a bigger number to point at. None of it tells you why those numbers never turn into a business that holds. Here's why. Attention you rent vanishes when the spend stops, and an audience that only knows you churns the second something shinier appears.
A community connected to itself is the opposite. Your people know each other, so leaving means losing each other. They buy without being sold to, defend you when you're not in the room, and bring their own people in.
This course builds that, on your business, in one week. You'll diagnose what you've really got, design a community that runs without you, and walk out with the first moves made and a plan to grow it, with my eyes on your specific situation the entire way.
What you’ll learn
Turn an audience that rents its attention into a community that buys, defends, and expands your brand, and leave knowing how to build it.
Leave with an honest, written diagnosis of your own community's stage.
Build the elements every durable community has: clear purpose, explicit norms, active facilitation, recurring rituals, and recognition.
Design a recurring content rhythm that feeds the community and gives it a reason to gather between the moments you show up.
Learn directly from Otavio
Otavio Lessa
Fandom Builder (Activison-Blizzard, Amazon)
Who this course is for
A founder with real customers and revenue, but keeping them is a grind and growth leans on ad spend. They know you, not each other.
A growth or marketing leader with a healthy-looking audience that's really rented, churning when spend stops. Your job: make it stick.
A consultant or knowledge-business owner with a real following, but everything runs through you. Step back a week and it goes quiet.
What's included
Live sessions
Learn directly from Otavio Lessa in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Session 1
Session 2
Week 2
Session 3
Schedule
Live sessions
1-2 hrs
3 Live Sessions (Mon, Wed, Fir); approx. 90 minutes each.
Your 30/60/90 Plan
1 hr
Your execution plan to start developing your community the right way.
Async content
1 hr
Intros and support material
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$795
USD