How AI is Changing Consumer Subscription Growth

Hosted by Phil Carter

68 students

In this video

What you'll learn

The Subscription Value Loop framework

We discuss how top consumer subscription apps drive growth through Value Creation, Value Delivery, and Value Capture.

Tools for measuring and improving your company's performance

We introduce a benchmarking tool for identifying your biggest growth opportunities that will be shared with attendees.

AI-Powered Value Creation Tactics

We review tactics like using AI to build hyperpersonalized onboarding flows and automagical first time user experiences.

AI-Powered Value Delivery Tactics

We discuss leveraging AI-powered PLG loops, investing in community, and utilizing new AI marketing tools to reduce CAC.

AI-Powered Value Capture Tactics

We highlight how monetization strategies are evolving to support AI costs, including pricing, packaging, and paywalls.

Why this topic matters

AI is changing growth playbooks across each step in the Subscription Value Loop - Value Creation, Value Delivery, and Value Capture. In this session, we discuss how top AI apps like ChatGPT, Perplexity, Gamma, Duolingo, and Tolan are evolving their growth strategies and tactics to take advantage of cutting edge AI tools like Veo3, Suno, and ElevenLabs and unlock entirely new types of growth loops.

You'll learn from

Phil Carter

Growth advisor, investor, and former product leader at Faire, Quizlet, & Ibotta

After starting my career at Bain and getting my MBA from Stanford GSB, I've spent the last decade as a VC and product leader helping companies like Faire, Quizlet, and Ibotta build world-class products and accelerate growth. I'm now a growth advisor and angel investor who helps Seed - Series C consumer subscription companies define their growth strategies, build their growth models, hire their growth teams, scale their growth processes, optimize their growth channels, and achieve their full potential.

Growth advisor for