Using Content to Fuel Winning Paid Media in 2026

Hosted by Lee Densmer and Devin Littlefield

Wed, Apr 1, 2026

3:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Building a Content Marketing Plan for Your Highest-value Buyers
Lee Densmer
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What you'll learn

You'll learn why many paid campaigns fail before launch

You'll leave knowing what content mistakes lie behind paid campaigns

We'll share the 5 elements of high-performing paid program

You'll understand how to drive targeting, writing, placing, timing and alignment for successful paid campaigns.

You'll see examples of great content in paid campaigns

The rumors that paid media doesn't work are untrue. You'll see the success elements in action.

Why this topic matters

If you've been burned by a paid media campaign that didn't convert anyone or converted the wrong buyer, you have an alignment problem between your content strategy and paid media strategy. And yet paid media performance often comes down to one thing: the quality of the content behind it. We'll teach you how to bridge this strategic gap.

You'll learn from

Lee Densmer

Content strategist and author, Content, Simplified

Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After digging into more than two dozen established content programs, she identified the 40 recurring issues that consistently sabotage performance—and (literally) wrote the book that shows teams exactly how to solve them.

With 20 years in B2B marketing, Lee created an efficient 3x5 Content Strategy to simplify content marketing so busy teams can do more with less and finally see results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.

Devin Littlefield

Paid Media Expert and CEO of MarketVantage

Devin is a paid media expert and CEO of MarketVantage. He helps B2B software and technology companies achieve sustainable growth through strategic digital marketing. He combines data-driven marketing expertise with an entrepreneurial mindset to deliver outstanding results for clients.

 

With over a decade of experience in digital advertising, demand generation, and marketing optimization, Devin guides technology companies through the rapidly evolving digital landscape.

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