How to Create Content-Informed Personas for Better UX

Hosted by Theresa Putkey

56 students

In this video

What you'll learn

Look at personas from a content lens

Personas often lack content requirements. Learn how the disconnect happens.

Break down user tasks into content needs

Using an example persona, discover how to uncover content requirements.

Identify content gaps

After content requirements are identified, learn the steps to identify content gaps.

Why this topic matters

UX and content strategists are struggling to be more relevant in the era of AI. This lightning lesson gives participants an immediate and useful way to show how UX research becomes tangible content that makes a difference to the user.

You'll learn from

Theresa Putkey

Content strategy consultant with 20+ years of experience on content-heavy sites

Theresa specializes in content strategy, stakeholder facilitation, and user research. With over 20 years of experience with medium-to large-sized organizations, she guides organizations in scaling and optimizing their websites and content management systems.

She combines a deep expertise of content structure and content management with user research, stakeholder engagement, and cross-team alignment.

She has worked on over 100 projects to help organizations improve their websites, intranets, content systems, drastically reducing their content costs while also meeting business and user needs.

She consistently advocates for user research and the user experience within content strategy.

Go deeper with a course

Turn UX Research Into Aligned, Actionable Content Decisions
Theresa Putkey
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