Theresa's Content Strategy Workshop

Cohort 1

You’ll get hands-on practice applying methods. You’ll leave with a repeatable approach and understanding the “why” behind the methodology.

Content strategist for 20+ years

Theresa Putkey

Content strategy consultant with expertise stakeholder engagement.

UX and content strategists often produce disconnected research, artifacts, and decisions, resulting in personas and user journeys that fail to articulate content needs. Research flies under the stakeholder radar. In the era of economic and workplace upheaval, we need to show more value and more confidently advocate for content and user research.This course is for mid‑career content strategists and UX researchers who need practical and tested frameworks. You'll learn how to integrate content requirements into research, research insights into content decisions, and engage business stakeholders in evidence-based content ideation.

Methodology, frameworks, and confidence for content professionals

Practice skills and get feedback

Experiment with practical frameworks 

Produce immediately useful artifacts

Content strategists with frustrations and failures in their work

UX researchers whose work gathers dust and makes little impact

Mid-career professionals with 5-10 years of experience

Leverage User Journeys to Identify Content Needs and Gaps

Content strategy consultant

With example user journeys, we'll see how they lack concrete connections to content.

How user journeys fail to make connections to content

Based on what a user is experiencing or doing, we can detail tasks and topics to support them.

Map topics and tasks to user journeys

After listing topics and tasks, we can discover where our content does not support users and where we can improve.

Map knowledge gaps in the user journey

How to Create Content-Informed Personas for Better UX

Content strategy consultant with 20+ years of experience on content-heavy sites

Personas often lack content requirements. Learn how the disconnect happens.

Look at personas from a content lens

Using an example persona, discover how to uncover content requirements.

Break down user tasks into content needs

After content requirements are identified, learn the steps to identify content gaps.

Learn directly from Theresa's Content Strategy Workshop

Theresa's Content Strategy Workshop

Courses

Turn UX Research Into Aligned, Actionable Content Decisions

Lightning Lessons

Leverage User Journeys to Identify Content Needs and Gaps

How to Create Content-Informed Personas for Better UX