Theresa's Content Strategy Workshop

Cohort 1

You’ll get hands-on practice applying methods. You’ll leave with a repeatable approach and understanding the “why” behind the methodology.

Content strategist for 20+ years

Theresa Putkey

Content strategy consultant with expertise stakeholder engagement.

UX and content strategists often produce disconnected research, artifacts, and decisions, resulting in personas and user journeys that fail to articulate content needs. Research flies under the stakeholder radar. In the era of economic and workplace upheaval, we need to show more value and more confidently advocate for content and user research.This course is for mid‑career content strategists and UX researchers who need practical and tested frameworks. You'll learn how to integrate content requirements into research, research insights into content decisions, and engage business stakeholders in evidence-based content ideation.

Methodology, frameworks, and confidence for content professionals

Practice skills and get feedback

Experiment with practical frameworks 

Produce immediately useful artifacts

Content strategists with frustrations and failures in their work

UX researchers whose work gathers dust and makes little impact

Mid-career professionals with 5-10 years of experience

Learn directly from Theresa's Content Strategy Workshop

Theresa's Content Strategy Workshop

Courses

Turn UX Research Into Aligned, Actionable Content Decisions

Lightning Lessons

Leverage User Journeys to Identify Content Needs and Gaps

How to Create Content-Informed Personas for Better UX