Lightning Lessons

How Designers can use AI to prioritize like a PM

Hosted by Ryan Scott

Wed, Sep 24, 2025

7:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

242 students

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PM Masterclass for Designers
Ryan Scott
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What you'll learn

Master a practical prioritization model

Learn Ryan's simple but powerful value/cost/risk model that makes prioritization clear & persuasive, even in complex org

Turn AI into your product strategy partner

See how to guide ChatGPT to brainstorm, pressure-test, and refine initiatives instead of just spitting out ideas

Watch a real demo in action

Go inside an actual ChatGPT chat. See its outputs, Ryan's critique & how he refines it to reach a high-leverage priority

Apply proven best practices

Learn to frame context, spot bad trends, push back on assumptions, and guide AI toward stronger, more strategic outcomes

Why this topic matters

AI is rapidly collapsing the roles of PM, Designer, and Engineer. To stay relevant, designers must use AI to master product skills just as PMs and engineers start using AI to create designs. In this lesson, you’ll combine prioritization frameworks and ChatGPT to spot high-leverage opportunities, make compelling prioritization arguments, and future-proof your design career in the AI era.

You'll learn from

Ryan Scott

Design leader · Airbnb, DoorDash, Salesforce · Berkeley MBA

Ryan Scott is a multidisciplinary designer who has led cross-functional teams to launch some of today’s most recognizable products.

As an early employee at DoorDash, he spearheaded launches of live order tracking, mobile group orders, remote driver training, and the food photography program.

Ryan's work dramatically impacted Airbnb, where he influenced most parts of the product through major redesigns of checkout flow, messaging platform, search platform, & mobile website.

After earning his MBA from UC Berkeley’s Haas School of Business, Ryan now trains designers on the business skills to get ahead in their careers.


Previously at

Airbnb
DoorDash
Palantir
Salesforce
Haas School of Bus.

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