PM Masterclass for Designers

Ryan Scott

Former Airbnb Design Lead + Berkeley MBA

This course is popular

8 people enrolled last week.

Master skills beyond craft and code to shape the strategy behind what ships

Today, AI has blurred the lines between traditional tech roles. Processes are evolving and expectations are increasing. Designers are rewarded not just for the designs we ship, but for the product we shape and the impact we deliver. But our training did not prepare us for a world where design, strategy, and business are now inseparable.

PM Masterclass for Designers gives you the product, strategy, and cross-functional leadership skills to influence what ships and to operate as a strategic partner. You’ll learn to find and validate high-impact opportunities, assess and prioritize user and business impact, catch flaws in data analysis, and navigate the politics that shape what ships. After building that foundation, you’ll learn to apply AI to these skills efficiently and effectively.

Join 220+ designers who are driving product outcomes: “After your class, my company asked me to spend 20% of my time leading product initiatives. It's completely transformed my career.” – Senior Product Designer

If you want to be a trusted partner to PMs, get your ideas on the roadmap, influence product strategy, and future-proof your design career in a rapidly evolving industry, this course is for you.

What you’ll learn

With AI enabling speed & quantity, master product strategy to ship the highest quality design work of your career.

Lead the way by using business methods like competitive analysis and data analysis to spot new product opportunities
Using Ryan's proprietary Three Keys Framework, learn how to maximize the customer and business value from every project
Learn to write effective problem statements that make your ideas a clear priority

Learn PM fundamentals: Jobs to Be Done, User Stories, and Use Cases to RICE and MoSCoW
Go deeper with Ryan's proprietary prioritization frameworks: Product Innovation Lifecycle & Value/Cost/Risk
Make prioritization easy by assigning "priority personas" like to projects with Ryan's Opportunity Prioritization Playbook

Quickly build credibility with business leaders by learning different types and categories of metrics
Drive experiment conversations by learning key concepts from data science, including population, sample statistic & confidence intervals
Use Ryan's "Data analysis failure points" framework to prevent bad data analysis from killing valuable projects

Identify exactly who to involve, and whether they'll be an ally or detractor
Use Ryan's 6-point "Involvement Timing Matrix" framework to know exactly when to involve key individuals
Get 27 tactics to defuse 9 common political situations, from defusing territorialism to reframing "failure" and mitigating cost concerns

Learn how to plug in Ryan's proprietary prioritization frameworks into ChatGPT to create well-prioritized roadmaps.
To create data-backed strategies, use AI to run regression analyses and calculate statistical measures like R, R², and P-Value.
Learn the steps & prompts to get useful AI outputs for managing delicate stakeholder relationships

Learn directly from Ryan

Ryan Scott

Contact

Design & Product Leader • Airbnb, DoorDash, Salesforce • UC Berkeley MBA

Who this course is for

Experienced UX Designers who want to influence what ships, when it ships, and explain the business rationale for why it's valuable.
Design leaders & managers seeking new tools to uncover business opportunities & advocate for Design from a business perspective.
Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.

What's included

Live sessions

Learn directly from Ryan Scott in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

10 live sessions • 123 lessons • 3 projects

Week 1

Dec 8—Dec 14

Discover & Validate: Finding Valuable Product Opportunities 🔎

Dec
8
PM Masterclass Session 1: Discovering New Opportunities
Mon 12/86:00 PM—7:30 PM (UTC)
Dec
8
Post-Session Q&A
Mon 12/87:30 PM—8:00 PM (UTC)
Optional

16 more items

Assess & Prioritize: Bringing your Ideas to Market 🗺️

Dec
10
PM Masterclass Session 2: Prioritization & Planning
Wed 12/106:00 PM—7:30 PM (UTC)
Dec
10
Post-Session Q&A
Wed 12/107:30 PM—8:00 PM (UTC)
Optional

18 more items

Week 2

Dec 15—Dec 21

Metrics, Data, & Testing: Validating Your Impact 📈

Dec
15
PM Masterclass Session 3: Data & Testing
Mon 12/156:00 PM—7:30 PM (UTC)
Dec
15
Post-Session Q&A
Mon 12/157:30 PM—8:00 PM (UTC)
Optional

36 more items

Stakeholder Management: Preventing Misalignment & Defusing Pushback 🙌

Dec
17
PM Masterclass Session 4: Alignment & Buy-In
Wed 12/176:00 PM—7:30 PM (UTC)
Dec
17
Post-Session Q&A
Wed 12/177:30 PM—8:00 PM (UTC)
Optional

25 more items

Free lesson

Defusing Politics to Ship Great Designs

Get a tactical playbook that works

Learn to keep turf wars, executive meddling, missing info, & perceived failure from derailing your projects.

Learn to prevent pushback before it starts

To give your project the best shot, decide who to involve, when to bring them in, and how to engage them.

Go behind-the scenes at Airbnb & DoorDash

Hear how politics nearly derailed big launches, and how I got them back on track.

Join the bonus Q&A for personalized advice

After the lesson, stay for an extra 30-minute of Q&A to get help with your toughest stakeholder situations.

Schedule

Live sessions

3 hrs / week

As a busy designer, you don't have time for fluff. In just five highly-efficient 90-minute lectures, get everything you need to know to confidently be a more strategic product designer (or even step into the PM role, yourself).

Mon, Dec 8
6:00 PM—7:30 PM (UTC)
Mon, Dec 8
7:30 PM—8:00 PM (UTC)
Wed, Dec 10
6:00 PM—7:30 PM (UTC)

Live Q&A

1 hr / week

After each lecture, join an optional 30-minute Q&A to ensure all content is clear and immediately applicable to your job, today.

Optional exercises

1 hr / week

Through 3 optional exercises, practice key skills that will keep projects moving forward: writing effective problem statements, identifying your company's prioritization style, and spotting where bad data analysis might throw off a valuable project.

Success stories

Ryan is an engaging instructor with well-thought-out examples and excellent slides. He relates statistics concepts to stories most people can relate to and uses his amazing career as a background for implementing frameworks. His frameworks are relatable and useful from day one. I highly recommend this course.
Julia D.
UX Program Director, DIA Design Guild
Ryan has put together a very comprehensive course that helps product design leaders to gain new skills, new frameworks that help designers to become a better product thinkers. I will help to understand how to speak business language, how to gain more influence to be able to drive business decisions forward and to collaborate with product leaders.
Dovile J.
Senior product design manager @ Zendesk
This is the second course that I've taken with Ryan. He does a great job at distilling everything he has learned in his career and MBA into approachable, understandable, & usable frameworks. I highly recommend his courses to any designer who is looking to grow their influence, build product skills, and be more impactful in their work.
Alyssa K.
Staff Product Designer @ Mixpanel
While many might assume that much of what Ryan taught should already be familiar to PMs, I found myself constantly taking notes on valuable tips & frameworks to improve my craft. I would highly recommend this course not only to designers, but also to PMs looking to refine their skills and elevate their approach.
Bettirose N.
Product Manager @ Microsoft
Completing the PM Masterclass for Designers was an empowering experience. The course helped me understand concepts I previously only understood at a surface level. For the first time, I could see the bigger picture and learn how to apply this knowledge as a designer to make a bigger impact and provide more value.
Tuba C.
Design Manager @ Inbound Marketing Agency
Ryan's PM Masterclass for Designers course was invaluable if you want to elevate your position and influence as a Designer. He provides his frameworks for tackling the tasks and challenges that inevitably arise when executing, leveraging his experience of what he has done or wished he had done.
Graham Y.
Senior Product Designer @ Thumbtack