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PM Masterclass for Designers

4.8 (42)

·

2 Weeks

·

Cohort-based Course

Master product strategy & development to drive impact, gain influence, and ship the best design work of your career.

Previously at

Airbnb
DoorDash
Salesforce
Palantir
Haas School of Bus.

Course overview

Confidently drive product strategy while future-proofing your design career

As a designer, being able to identify, validate, and bring new product opportunities to market propelled my design career forward (even when companies were more skeptical of Design).


But, having led 100-person initiatives and shipped some of today's most recognizable products at DoorDash & Airbnb, I’ve seen how the out-of-the-box product development process often falls short. Designers have the power to change this outcome.


In PM Masterclass for Designers, we'll go beyond the basics. Learn the tactics and proprietary frameworks I created to uncover new business opportunities, keep massive projects on track, and win-over some of today’s most successful business leaders.


If you want to confidently lead product strategy, be a stronger partner to your PMs, win over key business stakeholders, or future-proof your design career with business skills, this course is for you.

Who is this course for

01

Experienced UX Designers who want to influence what ships, when it ships, and explain the business rationale for why it's valuable.

02

Design leaders & managers seeking new tools to uncover business opportunities & advocate for Design from a business perspective.

03

Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.

What you’ll get out of this course

Frameworks for identifying, validating, and shipping great products

Learn the tactics I used to discover, pitch, and drive the launch of live order tracking, remote driver training, mobile group orders, and Dasher Instant Pay at DoorDash.

Tools to confidently participate in and lead strategic product initiatives

Learn how to navigate the complex development process, from getting projects on the roadmap to making sure one bad A/B test doesn't derail the whole project.

Personalized 1:1 guidance

Through exercises and Q&A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable

Access to an engaged group of international expert designers

Through small, live cohorts, get feedback and advice from fellow experienced designers from around the world

Lifetime access to recordings from every session

Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.

This course includes

10 interactive live sessions

Lifetime access to course materials

98 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 10—Mar 16

    Pre-course: Intro to Product Management 👋

    4 items

    Discover & Validate: Finding Valuable Product Opportunities 🔎

    • Mar

      10

      PM Masterclass Session 1: Discovering New Opportunities

      Mon 3/105:00 PM—6:30 PM (UTC)

    • Mar

      10

      Post-Session Q&A

      Mon 3/106:30 PM—7:00 PM (UTC)
      Optional
    17 more items

    Assess & Prioritize: Bringing your Ideas to Market 🗺️

    • Mar

      12

      PM Masterclass Session 2: Prioritization & Planning

      Wed 3/125:00 PM—6:30 PM (UTC)

    • Mar

      12

      Post-Session Q&A

      Wed 3/126:30 PM—7:00 PM (UTC)
      Optional
    18 more items

    Mar

    14

    Optional Weekly Q&A

    Fri 3/145:00 PM—6:00 PM (UTC)
    Optional

Week 2

Mar 17—Mar 21

    Metrics, Data, & Testing: Validating Your Impact 📈

    • Mar

      17

      PM Masterclass Session 3: Data & Testing

      Mon 3/175:00 PM—6:30 PM (UTC)

    • Mar

      17

      Post-Session Q&A

      Mon 3/176:30 PM—7:00 PM (UTC)
      Optional
    26 more items

    Alignment & Buy-In: Getting Everyone On Board 🙌

    • Mar

      19

      PM Masterclass Session 4: Alignment & Buy-In

      Wed 3/195:00 PM—6:30 PM (UTC)

    • Mar

      19

      Post-Session Q&A

      Wed 3/196:30 PM—7:00 PM (UTC)
      Optional
    32 more items

    Mar

    21

    Optional Weekly Q&A

    Fri 3/215:00 PM—6:00 PM (UTC)
    Optional

Bonus

    Resources & templates

    4 items

4.8 (42 ratings)

What students are saying

A pattern of wavy dots

Join an upcoming cohort

PM Masterclass for Designers

March 25

$799

Dates

Mar 10—21, 2025

Payment Deadline

Mar 10, 2025
Get reimbursed

Meet your instructor

Ryan Scott

Ryan Scott

Learn product management skills from a designer with hands-on PM expertise

For 20-years, Ryan has run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognizable products.


As an early employee at DoorDash, he reported to one of the company’s co-founders and led multiple 0-to-1 launches,


At Airbnb, he managed dozens of stakeholders across multiple teams, getting buy-in to overhaul a dozen key products, including the booking flow, messaging platform, and search platform.


His products have launched at TechCrunch Disrupt, Dreamforce, and WWDC, and have helped propel four of companies to successful exits.


Ryan believes that business expertise will unlock influence and meaningful work for the next generation of Design leaders. In addition to a BA in graphic design, he earned an MBA from U.C. Berkeley's Haas School of Business.

Go behind-the-scenes of major launches at Airbnb, DoorDash, & other start-ups

Learn the tactics Ryan used to launch major products at Airbnb, DoorDash, & more

Learn the tactics Ryan used to launch major products at Airbnb, DoorDash, & more

Get your top questions answered in live Q&A with world-class product leaders

Get your top questions answered in live Q&A with world-class product leaders

Join designers and design leaders from top companies around the world

Ryan has taught key business skills to 2,500+ designers from leading tech companies

Ryan has taught key business skills to 2,500+ designers from leading tech companies

What design & product leaders are saying

        Ryan is an engaging instructor with well-thought-out examples and excellent slides. He relates statistics concepts to stories most people can relate to and uses his amazing career as a background for implementing frameworks. His frameworks are relatable and useful from day one. I highly recommend this course.
Julia D.

Julia D.

UX Program Director, DIA Design Guild
        Ryan has put together a very comprehensive course that helps product design leaders to gain new skills, new frameworks that help designers to become a better product thinkers. I will help to understand how to speak business language, how to gain more influence to be able to drive business decisions forward and to collaborate with product leaders.
Dovile J.

Dovile J.

Senior product design manager @ Zendesk
        This is the second course that I've taken with Ryan. He does a great job at distilling everything he has learned in his career and MBA into approachable, understandable, & usable frameworks. I highly recommend his courses to any designer who is looking to grow their influence, build product skills, and be more impactful in their work.
Alyssa K.

Alyssa K.

Staff Product Designer @ Mixpanel
        While many might assume that much of what Ryan taught should already be familiar to PMs, I found myself constantly taking notes on valuable tips & frameworks to improve my craft. I would highly recommend this course not only to designers, but also to PMs looking to refine their skills and elevate their approach.
Betti N.

Betti N.

Product Manager @ Microsoft
        Completing the PM Masterclass for Designers was an empowering experience. The course helped me understand concepts I previously only understood at a surface level. For the first time, I could see the bigger picture and learn how to apply this knowledge as a designer to make a bigger impact and provide more value.
Tuba C.

Tuba C.

Design Manager @ Inbound Marketing Agency
        Ryan's PM Masterclass for Designers course was invaluable if you want to elevate your position and influence as a Designer. He provides his frameworks for tackling the tasks and challenges that inevitably arise when executing, leveraging his experience of what he has done or wished he had done.
Graham Y.

Graham Y.

Principal Product Designer @ Remitly
        The course provided numerous frameworks for knowing when to use specific tactics to achieve the desired outcomes as a designer. Many of the examples were practical and relevant. One aspect that was particularly helpful for me was learning how to manage stakeholders and understanding the importance of soft skills.
Dia J.

Dia J.

Senior Product Designer @ Jobber
        This was my first Maven course and first exposure to Maven and Ryan was amazing. He is a great teacher and presenter, communicates thoroughly and effectively, presents and teaches information in easy to understand ways, is generous in his information and knowledge sharing, and is patient with questions and addresses them well.
Nicole C.

Nicole C.

Product Design Manager @ Disney

Course schedule

3-6 hours per week

  • Live lecture

    Mon & Wed, 10:00am - 11:30am PT

    4x live sessions introduce actionable tactics and frameworks.

  • Post-session Q&A

    Mon & Wed, 11:30am - 12pm PT

    Optional Q&A session immediately after class while lessons are fresh

  • Expert PM guest speakers

    Experienced PMs will join each cohort to share their experience & the top Product tactics designers need to know

  • Self-paced exercises

    Exercises & resources to expand your learning

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

PM Masterclass for Designers

March 25

$799

Dates

Mar 10—21, 2025

Payment Deadline

Mar 10, 2025
Get reimbursed

$799

4.8 (42)

·

2 Weeks

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