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PM Masterclass for Designers

4.9 (14)

·

2 Weeks

·

Cohort-based Course

Master product strategy & development to drive impact, gain influence, and ship the best design work of your career.

This course is popular

5 people enrolled last week.

Previously at

Airbnb
DoorDash
Salesforce
Palantir

Course overview

Confidently drive product strategy while future-proofing your design career

As a designer, being able to identify, validate, and bring new product opportunities to market propelled my design career forward (even when companies were more skeptical of Design).


But, having led 100-person initiatives and shipped some of today's most recognizable products at DoorDash & Airbnb, I’ve seen how the out-of-the-box product development process often falls short. Designers have the power to change this outcome.


In PM Masterclass for Designers, we'll go beyond the basics. Learn the tactics and proprietary frameworks I created to uncover new business opportunities, keep massive projects on track, and win-over some of today’s most successful business leaders.


If you want to confidently lead product strategy, be a stronger partner to your PMs, win over key business stakeholders, or future-proof your design career with business skills, this course is for you.

Who is this course for

01

Experienced UX Designers who want to influence what ships, when it ships, and explain the business rationale for why it's valuable.

02

Design leaders & managers seeking new tools to uncover business opportunities & advocate for Design from a business perspective.

03

Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.

What you’ll get out of this course

Frameworks for identifying, validating, and shipping great products

Learn the tactics I used to discover, pitch, and drive the launch of live order tracking, remote driver training, mobile group orders, and Dasher Instant Pay at DoorDash.

Tools to confidently participate in and lead strategic product initiatives

Learn how to navigate the complex development process, from getting projects on the roadmap to making sure one bad A/B test doesn't derail the whole project.

Personalized 1:1 guidance

Through exercises and Q&A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable

Access to an engaged group of international expert designers

Through small, live cohorts, get feedback and advice from fellow experienced designers from around the world

Lifetime access to recordings from every session

Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.

This course includes

10 interactive live sessions

Lifetime access to course materials

98 in-depth lessons

Direct access to instructor

2 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 6—Jan 12

    Jan

    6

    PM Masterclass Session 1: Discovering New Opportunities

    Mon 1/66:00 PM—7:30 PM (UTC)

    Jan

    6

    Post-Session Q&A

    Mon 1/67:30 PM—8:00 PM (UTC)
    Optional

    Jan

    8

    PM Masterclass Session 2: Prioritization & Planning

    Wed 1/86:00 PM—7:30 PM (UTC)

    Jan

    8

    Weekly Q&A Session

    Wed 1/87:30 PM—8:00 PM (UTC)
    Optional

    Jan

    10

    Optional Weekly Q&A

    Fri 1/106:00 PM—7:00 PM (UTC)
    Optional

    Pre-course: Intro to Product Management 👋

    4 items

    Discover & Validate: Finding Valuable Product Opportunities 🔎

    16 items

    Assess & Prioritize: Bringing your Ideas to Market 🗺️

    18 items

Week 2

Jan 13—Jan 17

    Jan

    13

    PM Masterclass Session 3: Data & Testing

    Mon 1/136:00 PM—7:30 PM (UTC)

    Jan

    13

    Post-Session Q&A

    Mon 1/137:30 PM—8:00 PM (UTC)
    Optional

    Jan

    15

    PM Masterclass Session 4: Alignment & Buy-In

    Wed 1/156:00 PM—7:30 PM (UTC)

    Jan

    15

    Post-Session Q&A

    Wed 1/157:30 PM—8:00 PM (UTC)
    Optional

    Jan

    17

    Optional Weekly Q&A

    Fri 1/176:00 PM—7:00 PM (UTC)
    Optional

    Metrics, Data, & Testing: Validating Your Impact 📈

    26 items

    Alignment & Buy-In: Getting Everyone On Board 🙌

    32 items

Bonus

    Resources & templates

    4 items

4.9 (14 ratings)

What students are saying

A pattern of wavy dots

Join an upcoming cohort

PM Masterclass for Designers

January 2025

$699

Dates

Jan 6—18, 2025

Payment Deadline

Jan 6, 2025

February 2025

$699

Dates

Feb 3—15, 2025

Payment Deadline

Feb 2, 2025
Get reimbursed

Meet your instructor

Ryan Scott

Ryan Scott

Learn product management skills from a designer with hands-on PM expertise

For nearly 20 years, Ryan has run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognizable products.


As an early employee at DoorDash, he reported to one of the company’s co-founders and led multiple 0-to-1 launches,


At Airbnb, he managed dozens of stakeholders across multiple teams, getting buy-in to overhaul a dozen key products, including the booking flow, messaging platform, and search platform.


His products have launched at TechCrunch Disrupt, Dreamforce, and WWDC, and have helped propel four of companies to successful exits.


Ryan believes that business expertise will unlock influence and meaningful work for the next generation of Design leaders. In addition to a BA in graphic design, he earned an MBA from U.C. Berkeley's Haas School of Business.

Go behind-the-scenes of major launches at Airbnb, DoorDash, & other start-ups

Learn the tactics Ryan used to launch major products at Airbnb, DoorDash, & more

Learn the tactics Ryan used to launch major products at Airbnb, DoorDash, & more

Join designers and design leaders from top companies around the world

Ryan has taught key business skills to 2,500+ designers from leading tech companies

Ryan has taught key business skills to 2,500+ designers from leading tech companies

What people are saying

        Ryan prepared intuitive slides to explain concepts and frameworks, and gave lots of examples to help us apply them to our own work. I also really appreciated that he took time to respond to my individual assignments, even recorded a video for feedback!
Sophie L.

Sophie L.

Senior Product Designer @ Webflow
        Ryan has a wealth of knowledge and impressive experience that you get direct access to in this course, along with tactical frameworks that can be applied to both individual designers and design teams.
Allan K.

Allan K.

Snr Manager, Product Design @ ServiceNow
        What I found particularly valuable were the real case studies from Ryan. He openly shared his personal struggles—many of which I’m also facing right now—and it made me feel so seen. Hearing someone so experienced talk candidly about challenges I’m also going through was incredibly validating and gave me new perspectives on how to overcome them.
Ran L.

Ran L.

Founding Designer @ Gable
        I've gained so much clarity and confidence in such a short amount of time! Ryan’s enthusiasm and expertise in both design and business are inspiring. He has a unique ability to bridge the gap between the two. I now feel empowered not only to make a more significant impact in my work but also to approach it with a clearer vision.
Sazia I.

Sazia I.

Senior UX Designer @ Lansweeper
        Ryan has worked not just with big name companies, but on big projects. Having the opportunity to learn from a truly experienced designer like him has been amazing.
Karina T.

Karina T.

Senior Product Designer @ Tropic
        Ryan is a very engaging teacher and presented complicated ideas in a way that was easy to understand. He presented a lot of real life experience (both positive and negative) to illustrate his points.
Catherine C.

Catherine C.

UX Designer @ College Board
        Ryan's approach to the course material and teaching reflects how most designers solve problems - with curiosity and empathy. His willingness to share his experiences in the hopes of benefiting others was fantastic. He's patient, and he's articulate. Killer combo for a teacher!
Shaun S.

Shaun S.

Senior Manager, Product Design @ Assent Inc.
        High-quality, hands-on knowledge from start to finish. Ryan isn't just a great presenter; he's also an excellent companion throughout the course. He creates an environment where you can openly share your experiences without hesitation.
Peter M.

Peter M.

Sr. Design Manager @ Tricentis

Course schedule

3-6 hours per week

  • Live lecture

    Mon & Wed, 10:00am - 11:30am PT

    4x live sessions introduce actionable tactics and frameworks.

  • Post-session Q&A

    Mon & Wed, 11:30am - 12pm PT

    Optional Q&A session immediately after class while lessons are fresh

  • Expert PM guest speakers

    Experienced PMs will join each cohort to share their experience & the top Product tactics designers need to know

  • Self-paced exercises

    Exercises & resources to expand your learning

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

PM Masterclass for Designers

January 2025

$699

Dates

Jan 6—18, 2025

Payment Deadline

Jan 6, 2025

February 2025

$699

Dates

Feb 3—15, 2025

Payment Deadline

Feb 2, 2025
Get reimbursed

$699

4.9 (14)

·

2 Weeks

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