How to use AI for Sales Development

Hosted by Jody Geiger and James Kaikis

In this video

What you'll learn

How SDRs Actually Book More Meetings With AI

Use AI to research accounts faster, personalize outbound at scale, and focus your time on conversations that convert.

Why Old Prospecting Habits Are Falling Short

Buyer behavior has changed. Inboxes are saturated, response windows are shorter, and relevance matters more than volume.

How to Build Repeatable Prospecting Workflows

Learn simple AI workflows for account research, list building, messaging, follow-up, and handoffs.

Why this topic matters

AI increased activity. It did not automatically improve results. The advantage now belongs to SDRs who use AI to think clearly, prioritize the right accounts, and show up prepared in live conversations. This session focuses on practical, real-world application for modern sales development.

You'll learn from

Jody Geiger

GTM Exec and AI-Revenue Coach

GTM Exec and certified coach shaping the future of AI-powered revenue teams.

As former Head of Sales at Klue, she led global sales, enablement, and revenue operations. She built Klue’s first AI Ops team, proving how AI can transform sales execution, cut seller workloads by 20%, and nearly double win rates.

With 20 years of sales leadership at Klue, Apple, Galvanize, and Rogers, Jody blends enterprise rigor with startup speed. She has coached hundreds of sellers and GTM leaders to adopt AI, sharpen their approach, and win more consistently.

An ICF-certified coach, she helps teams build self-awareness and improve how they work.

In this course, Jody shows sellers how to use AI with confidence, streamline workflows, and focus on what actually drives revenue.

James Kaikis

James Kaikis is a CRO and one of the leading voices in modern B2B sales.

As former CRO at TestBox, James built and led an AI-native GTM organization focused on proving value early and scaling efficiently. He’s also the co-founder of PreSales Collective, where he’s helped thousands of revenue professionals grow through community, enablement, and career development.

James has worked with high-growth SaaS companies across stages and segments, and now advises GTM leaders on operationalizing AI, product proof, and sales efficiency.

He began his career at Hyatt Hotels, leading VIP programs and shaping world-class customer experiences.

In this course, James teaches AEs how to think and sell like an AI-native GTM exec so you can win faster and lead with confidence.

Previously at

Klue
Apple
Salesforce
TestBox
Showpad

Go deeper with a course

Revenue Drivers: Go from Chat to Copilot to Agents
Jody Geiger
View syllabus