Why AI Projects Fail (And How to Select Ones That Won’t)

Hosted by Kerry Bodine and Dan Saffer

106 students

What you'll learn

A preview of our full Human-Centered Design for AI framework

This free session gives you a sneak peek into the foundational concepts we expand upon in our 6-week Maven course launch

The 5 main types of AI failures

And examples of each. You’ll walk away with a clear picture of where things typically go wrong—and why.

The number one reason that AI projects fail

We'll dig into the specifics of where/why project teams go astray. Spoiler alert: It's people and process, not AI tech.

How to select AI projects that are actually worth doing

We'll preview the methodology in our 6-week Maven course, which starts July 14.

Why this topic matters

This session is your on-ramp to a proven, human-centered approach to AI. Learn why AI projects fail—and how to avoid common pitfalls. Want to go deeper? Join our 6-week course starting July 14 for practical tools, real-world case studies, expert guidance, and hands-on collaboration with industry peers.

You'll learn from

Kerry Bodine

Designer. Author. CEO.

Kerry Bodine took her first AI coding class in 1996. (Lisp, anyone?) Now she's is a leading authority on experience design that drives business results. As the founder of Bodine & Co. and co-author of the market-defining book Outside In, she has helped global enterprises and high-growth tech companies improve customer and partner experiences that lead to higher retention, faster adoption, and stronger brand loyalty. Kerry’s work has been featured in Harvard Business ReviewFast Company, and The Wall Street Journal, and her insights continue to influence how organizations compete — and win — through experience-led growth.

Dan Saffer

Designer. Author. Assistant Professor at Carnegie Mellon University.

As Assistant Professor of the Practice at Carnegie Mellon University, he helps shape the next generation of designers by connecting the theory of human-computer interaction to the realities of professional design work. Before entering academia, Dan spent over two decades as a professional designer — more than half of that leading UX teams across industries, from robotics to social media giants like Twitter. He is the author of four influential books on design, including the best-selling Microinteractions, which has become essential reading for designers around the world. Dan holds a Master’s in Design from Carnegie Mellon and has been honored with ten nominations for the National Design Award. He brings a rare blend of strategic insight, practical know-how, and deep empathy for both users and the teams who design for them

© 2025 Maven Learning, Inc.