Why AI Projects Fail (And How to Select Ones That Won’t)

Hosted by Kerry Bodine and Dan Saffer

Tue, Jul 1, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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How to Select AI Projects That Are Actually Worth Doing :: DEEP DIVE
Kerry Bodine and Dan Saffer

What you'll learn

The 5 main types of AI failures

And examples of each.

The number one reason that AI projects fail

We'll dig into the specifics of where/why project teams go astray. Spoiler alert: It's people and process, not AI tech.

How to select AI projects that are actually worth doing

We'll preview the methodology in our 6-week Maven course, which starts July 14.

Why this topic matters

Understanding why AI projects fail is the first step in our research-backed methodology that leads to AI that your users, your business, and the world actually need.

You'll learn from

Kerry Bodine

Designer. Author. CEO.

Kerry Bodine took her first AI coding class in 1996. (Lisp, anyone?) Now she's is a leading authority on experience design that drives business results. As the founder of Bodine & Co. and co-author of the market-defining book Outside In, she has helped global enterprises and high-growth tech companies improve customer and partner experiences that lead to higher retention, faster adoption, and stronger brand loyalty. Kerry’s work has been featured in Harvard Business ReviewFast Company, and The Wall Street Journal, and her insights continue to influence how organizations compete — and win — through experience-led growth.

Dan Saffer

Designer. Author. Assistant Professor at Carnegie Mellon University.

As Assistant Professor of the Practice at Carnegie Mellon University, he helps shape the next generation of designers by connecting the theory of human-computer interaction to the realities of professional design work. Before entering academia, Dan spent over two decades as a professional designer — more than half of that leading UX teams across industries, from robotics to social media giants like Twitter. He is the author of four influential books on design, including the best-selling Microinteractions, which has become essential reading for designers around the world. Dan holds a Master’s in Design from Carnegie Mellon and has been honored with ten nominations for the National Design Award. He brings a rare blend of strategic insight, practical know-how, and deep empathy for both users and the teams who design for them

Learn directly from Kerry Bodine and Dan Saffer

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