Krista Seiden is Principal Product Evangelist at Amplitude. She spent nearly seven years on the Google Analytics team as GA Evangelist and then Product Manager for GA4, and created the Google Analytics Academy courses that have helped more than a million people learn digital analytics. She was also on the founding team for Google Optimize. Before joining Amplitude, she ran KS Digital, an analytics consultancy advising enterprise brands like Salesforce, Nordstrom, RBC, and Cloudflare on analytics strategy, GA4 implementations, and data warehouse integrations. She has nearly 20 years of experience across B2B and B2C organizations and is a frequent speaker at analytics and product conferences.

Adam Fishman is currently Interim VP of Product at Mozilla, where he leads the entire product organization including: Firefox Desktop, Mobile, AI features, Platform and Ecosystem expansion across an organization of about 50 people. 

Through his advisory practice, he advises companies on product strategy, growth and increasingly how to leverage and build with AI. He called Lyft, Patreon, Imperfect Foods and many other companies in his career. Adam writes the FishmanAF Newsletter covering product, growth, and AI, and hosts the Startup Dad podcast, where he interviews founder-parents on building companies and raising kids.