How to build AI skills as Marketer in 2026? Exact blueprint

Hosted by Tata Maytesyan and Victoria Blinova

126 students

In this video

What you'll learn

What are the new requirements for marketing roles

Understand how AI is redefining marketing strategies, growth, brand, performance, and analytics roles.

Learn about AI not as a “tools”, but as a strategy.

Why the future of marketing is not about using more tools, but about designing AI-powered systems that operate at scale.

What leading companies are doing differently today

Insights from real AI transformation work across large enterprises and global teams.

How to prepare your team for what’s coming next

Practical guidance on skills, structure, and priorities marketers should focus on in 2026 to stay relevant.

Live Q&A

Bring your questions about AI, marketing careers, strategy, and execution.

Why this topic matters

By 2026, AI had fundamentally reshaped how strategies are built, budgets are allocated, teams are structured, and growth is executed. In this lightning lesson, you’ll get a clear, executive-level view of where marketing is heading now.

You'll learn from

Tata Maytesyan

AI in Marketing expert, CEO Grow Global Tech, ex. Picsart, Nike

Tata brings a unique blend of experience from the corporate world, working with world-leading brands like Nike, and extensive experience in startups as an advisor and executive at Picsart, Sololearn, Pangaia, Rask.ai, and others.

She has been at the forefront of AI since 2019, leading multiple teams and projects - from foundational model development to practical applications across different departments.

Today, as CEO of Grow Global Tech, a product growth consultancy and growth marketing talent trust, Tata and her team help tech startups scale their marketing using AI-first process improvements.

Victoria Blinova

AI Strategy & Transformation in Google, Start-ups advisor

Victoria works on large-scale AI business development, GTM strategy, and transformation initiatives at Google, partnering with enterprises on some of the most complex AI deployments in the market.

Previously, she:

  • Led digital transformation at Nestlé B2B across 16 markets
  • Scaled a globally leading content portfolio at YouTube from 0 to billions of views
  • Ranked as a top 2% performer at Google for transformative impact


Today, she is shaping multi-million-pound AI services deals and advising organizations on how AI fundamentally changes business and go-to-market strategy.

Go deeper with a course

AI in Marketing Bootcamp: 4 weeks
Tata Maytesyan
View syllabus