Growth Insiders

High-quality Principles for Better Product-Led-Growth

Hosted by Kate Syuma

Tue, Mar 11, 2025

4:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

User-Centric Product-Led Growth: Build Your Roadmap from Quick Wins to Big Bets
Kate Syuma

What you'll learn

6 principles from the best PLG companies

Learn actionable principles from Notion, Canva, Figma, Miro, and other best players in the PLG arena.

Drive Activation and Habit-forming through high quality

Explore real examples of high-quality solutions that enable Produc-led Growth naturally.

Practice a User-centric look at your Growth flows

Uncover new ideas for quality-first Product-led Growth on your own product.

Why this topic matters

Growth teams often face the "Quality OR Speed" dilemma, but what if it’s not a trade-off? The best PLG companies (Notion, Canva, Figma) prove that high-quality UX enables scalable growth. Without intuitive, self-servable experiences, PLG falls flat. In this lesson, we’ll explore key principles and real examples of how great products achieve both quality AND growth, with actionable takeaways

You'll learn from

Kate Syuma

Ex-Miro Head of Growth Design • Founder @Growthmates

  • Over 6+ years at Miro, Kate built a team of 10+ people and strategized Miro's growth across Activation, Retention, Monetisation, and Community Platforms.
  • As a founder at Growthmates, she is advising B2B and B2C companies who want to bring PLG and excel in User Experience simultaneously.
  • Growthmates Podcast and Newsletter captured growth stories from 30+ leaders from Notion, Canva, Loom, Amplitude, Dropbox, and more.


Helped companies and people from:

Miro
Intercom
Loom
Grammarly

Learn directly from Kate Syuma

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