How AI Finds Your Product: Generative SEO, Debunked & Real

Hosted by Sherveen Mashayekhi

Wed, May 13, 2026

1:00 AM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Breakthrough Job Search for the Tech Industry

Sherveen Mashayekhi

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Wed, May 13, 2026

1:00 AM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Breakthrough Job Search for the Tech Industry

Sherveen Mashayekhi

View syllabus

What you'll learn

How LLMs actually search, retrieve, and recommend products

What's real, what's fake, and how does it all work: generative search, retrieval, and recommendation.

What actually works – and what the grifters are overselling

Half the "GEO" advice out there is recycled SEO dressed up in AI language. We'll separate signal from snake oil.

Tactical moves to increase your product's AI discoverability

Building an agent lane: content, citation density, authority signals, a11y, agent site maps, AI friendly copy, etc.

Why this topic matters

A growing share of product discovery is happening inside AI interfaces – not search engines. But the playbook is immature, and most of what's being sold as "generative engine optimization" is unproven or flat-out wrong. If you're a PM, founder, or growth leader, you need to understand how LLMs actually retrieve and rank without wasting cycles on tactics that don't move the needle.

You'll learn from

Sherveen Mashayekhi

Founder & CEO @ Free Agency, AI Product Leader & Investor

Sherveen has been an AI product leader and founder in tech for over a decade, but more importantly, is a long-time obsessive about startups.

He's a first adopter of AI tools and sits in exclusive circles of founders + venture capitalists building the cutting edge of applied AI products. As the founder and CEO of Free Agency (backed by investors like Maveron, Bloomberg Beta, Kevin Durant, and Kygo), he now helps tech professionals navigate the modern hiring landscape, with clients landing roles at companies like OpenAI, Amazon, and Stripe.

He's the host of three shows + podcasts about early stage tech: The Feedback Loop, Three Course Founders, and The Sherveen Show, where he talks multiple times a week with the most exciting technologists, CEOs, and investors building the future.

See more: https://youtube.com/@sherveenshow

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