Free Lesson

How to Decide Where AI Belongs in Your Product Strategy

Part of The AI Bet: Adding AI to Products That Already Work

Hosted by Elena Leonova

Wed, Jul 1, 2026

5:00 PM UTC (30 minutes)

Virtual (Zoom)

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From PM to Product Executive: Master Strategy, Finance & Executive Influence
Elena Leonova
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What you'll learn

Spot Where AI Creates Real Strategic Value

Identify which parts of your product strategy benefit from AI—and which ones don't justify the investment.

Prioritize AI Investments Like an Executive

Evaluate AI opportunities against business impact and cost so your decisions hold up under scrutiny.

Walk Into Strategy Reviews With a Defensible Position

Articulate a clear, reasoned AI prioritization your leadership will recognize as executive thinking.

Why this topic matters

Most product leaders add AI everywhere the Execs asks, then can't defend the investment. Learn a triage method to rank where AI actually earns its place in your strategy — and where it's a costly distraction — scored on value lift, feasibility, and cost exposure. Walk into your next strategy review with a defensible AI prioritization instead of a wish list. Run it on your roadmap this week.

You'll learn from

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Elena Leonova is a product executive with 15+ years of experience leading global SaaS and digital commerce platforms, including Magento (Adobe), BigCommerce, and Spryker. She has built and scaled multi-product portfolios, led platform transformations, and managed international product organizations across high-growth B2B and enterprise markets.

Elena is a co-founder of OneRank.io, an AI-powered product strategy platform helping PMs and executives make financially grounded, strategic decisions. She has coached hundreds of product leaders to operate with the clarity, confidence, and executive presence required at the VP/CPO level.

Previously at

eBay Inc.
PayPal
BigCommerce
Spryker Systems
See all products from Elena

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