The Sales Page Isn't About You. It's About Their Ideal Self

Hosted by Ryan Yockey

Fri, May 29, 2026

5:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

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What you'll learn

The 6-prompt sequence that writes the page for you

The exact prompts in the exact order I run them, with the inputs you fill in for your offer, your buyer, and your proof.

The 4-section structure for expertise businesses

Hero, problem, solution, proof. What each section is doing and the copy moves that make it convert for your buyer.

The review process that catches AI-sounding lines

The 6 tells of AI-written copy and the specific edits that fix each one. Keep the speed. Lose the AI sound.

Why this topic matters

Most experts with something real to sell have a sales page that doesn't convert. They skip it, hand $5,000 to a copywriter, or open Claude, type "write me a sales page," and get generic AI sludge. The problem isn't Claude. It's the brief. This session is the exact prompt sequence I used to build ryanyockey.com the same one I run with $3K/month clients and how to ship yours in an afternoon.

You'll learn from

Ryan Yockey

Founded & exited 5 companies. Former VPE at The Farmer's Dog and FabFitFun.

30 years as a builder. I've founded and exited 5 companies and spent 15 years scaling teams inside Silicon Valley — most recently as VP of Engineering at The Farmer's Dog, where I helped scale the company and drove our Super Bowl campaign.

I retired from executive life in 2024 to focus on what I'd been doing informally for years: helping executives and founders package what they know into businesses they own.

Today I run two companies. The Growth Code coaches senior professionals on monetizing their expertise via social media. growth.store is a LinkedIn-native creator monetization platform — storefronts, scheduling, and lead magnets built for people who sell their expertise.

In 18 months I've built 142K+ LinkedIn followers and 145K+ Substack subscribers using the exact system I teach.

Helped Clients at

Adobe
Airbnb
Google
Facebook
Crunchyroll
See all products from Ryan

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