Being Right Isn’t Enough: How Data Pros Persuade

Seth Forbes is an organizational data strategist with 10+ years of experience across nonprofit, retail, and SaaS organizations. She has worked alongside SVPs, directors, and managing partners while also building inside high-growth B2B data teams, and she kept seeing the same pattern: strong analysis that stalled because it never landed with the people making the decisions.

She now teaches experienced data professionals how to close that gap: shaping the question before the work begins, framing recommendations for executives, and becoming the person leaders bring in early rather than the one they hand requests to. She has interviewed leaders and practitioners from Stanford, Carhartt, Deloitte, and beyond about what separates analysts who shape strategy from those who only report on it.