Will Leatherman
Free Lesson

Build Your Whole Onboarding Sequence in One Sitting

45 min
Oct 27, 2026 12:00 PM

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What you'll learn

Write the whole onboarding sequence in one sitting

Every email a new customer should get, drafted and scheduled together instead of one at a time over 3 months.

The 5 emails worth writing first

The emails that do the work in a customer's first weeks, each one tied to a moment in those weeks.

Make the sequence sound like the person who sold them

Each email in the voice of whoever closed the deal, so it reads like a person and never like a system.

Why this topic matters

Onboarding sequences get built one email at a time, months apart, by different people, and the result reads like 5 different companies talking. Written in 1 sitting it reads like 1 voice, and the whole thing takes an afternoon.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

AirOps
Relay.app
a16z
Instantly.ai
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