The AI Search Opportunity: How to Turn GEO Into a Business

I’ve spent more than 20 years in marketing, advertising, and digital transformation, including leadership roles across Omnicom, WPP, and IPG agencies, working with major brands across healthcare, technology, and other industries.

Today, I’m Co-Founder of 3cubed.ai and Findabl, where I’ve taken the buyer journey frameworks I used throughout my agency career and applied them to AI search.

Because AI search may be new, but the fundamental marketing questions are not: Who is your buyer? What are they asking? Where are they in their journey? And is your brand showing up when it matters?

That’s the approach I bring to this workshop: 20+ years of brand and customer strategy applied to the new world of AI search.

Sushmita Mohapatra is a digital transformation and AI-driven marketing leader with 15+ years of experience across global brands, startups, and media. A digital transformation consultant at Reckitt, founder of Krux Digital, and co-founder of the Longevity Advisory, she combines technology, data, and creativity to drive business growth. She has scaled digital revenue for brands including Reckitt, PropertyGuru, and Skyscanner, while building high-performing teams across global markets. Her expertise spans customer experience, content, growth marketing, and emerging AI applications.