As VP Marketing at Maven, I studied why some courses sell while equally qualified experts stall. The answer is not content, and not audience. It's a set of foundational decisions: what problem to solve, for whom, and why you're clearly credible to help.

Before Maven, I co-founded a design research practice applying ethnographic methods to innovation projects for Fortune 500 companies. Before that, I was founding Marketer at one of Europe's biggest peer-to-peer marketplaces. Before all that, I was an Art Director in luxury advertising.

Today, I use my cross-disciplinary toolkit to help experts develop a course that will expand both your influence and income.