Thu, Jul 9, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
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Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
Thu, Jul 9, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
AI Gets Things off your Plate: A Course for Founders
Victoria Mariscal and Will Leatherman
People-first AI for founders who'd rather grow than grind.. Founder at Catalyst Content, building content systems for B2B GTM teams
What you'll learn
A map of where your buyers ask AI
The exact prompts and platforms your buyers use, so you know where to show up first.
The off-site moves that drive AI citations
Earn mentions in the communities, reviews, and listicles AI trusts more than your own site.
How to measure AI search as booked pipeline
Track AI-sourced visits through to booked calls, so you can prove the channel pays for itself.
Why this topic matters
Most teams treat AI search as a vanity check: they ask ChatGPT if it knows them, then move on. It can be a channel that compounds, the way SEO did. The citations that matter come mostly from off your site, from the communities and reviews your buyers trust. This session gives you the channel map and the plays that turn AI mentions into booked calls, plus how to measure it as pipeline.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
