Free Lesson

Automate Your B2B Marketing Team's LinkedIn with Claude

Hosted by Will Leatherman

Tue, Jun 30, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Go deeper with a course

AI Gets Things off your Plate: A Course for Founders
Victoria Mariscal and Will Leatherman
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What you'll learn

Document beliefs so Claude has real POV to draft from

Build the belief library that turns generic AI output into recognizable, on-brand content.

Generate 10 ranked hooks per topic, fast

A repeatable Claude workflow that produces testable openers instead of one safe draft.

Triage engagement and turn comments into conversations

Sort, prioritize, and respond to LinkedIn activity using Claude — without a community manager.

Why this topic matters

Most B2B marketing teams treat Claude as a one-off drafting tool. The result: faster generic content. The leverage isn't in the prompt — it's in the workflow. Catalyst runs a Claude + LinkedIn setup that handles belief docs, hook generation, post drafting, and engagement triage. Will opens the system marketing teams can clone in a week.

You'll learn from

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Why trust me?

  • Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
  • Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
  • Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
  • Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time

Catalyst Content
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