In this video
What you'll learn
Document beliefs so Claude has real POV to draft from
Build the belief library that turns generic AI output into recognizable, on-brand content.
Generate 10 ranked hooks per topic, fast
A repeatable Claude workflow that produces testable openers instead of one safe draft.
Triage engagement and turn comments into conversations
Sort, prioritize, and respond to LinkedIn activity using Claude — without a community manager.
Why this topic matters
Most B2B marketing teams treat Claude as a one-off drafting tool. The result: faster generic content. The leverage isn't in the prompt — it's in the workflow. Catalyst runs a Claude + LinkedIn setup that handles belief docs, hook generation, post drafting, and engagement triage. Will opens the system marketing teams can clone in a week.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
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Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
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