Harnessing AI to Nail Your Next GTM Launch
Hosted by Jamie A. Lee
What you'll learn
Prioritizing 5 ideas to GTM with, and how you’ll do it
How to leverage AI to expedite your next product launch
Why this topic matters
You'll learn from
Jamie A. Lee
eCom VP/exec, w/ 14+ yrs of growing eCom @ Nike, Walmart, Vital Proteins, Everlane. Current eCom advisor to early stage brands @ Stripes Co
Jamie is an eCommerce exec with 14+ years of experience of driving digital & omnichannel growth across established brands (Nike, Walmart, EA, & Sony) and growth brands (Vital Proteins, Everlane).
She teaches eCommerce 201 on Maven - the top eCommerce course on-platform with a 5/5 rating.
Notable highlights: She was on the founding team of Walmart's Online Grocery service, scaling from markets 1 to 1000+; as GM, built Nike's new Global Apparel eCommerce org & team from scratch and launched new product lines (maternity, yoga, Hijab); and as VP of Digital led Vital Protein's eCom team to profitable growth (team building, channel development via DTC & Amazon) that completed a full Nestle acquisition.
She has spoken at conferences such as eTail (West & East flagship events) on digital growth, acquisition, and profitability; and has guest lectured at her alma matters, UC Berkeley (MBA) and University of Southern California (Bachelors) and at NYU + UC Dublin.
She has also recently been named 30 Most Influential (eCommerce) in '22 and Top Women in Retail on the Rise in '21.
Previously at
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