Harnessing AI to Nail Your Next GTM Launch

In 20 minutes, we'll go over key tactics to help you achieve GTM success across your eCommerce business, from prioritizing what you should launch next based on size of impact and your resources, and how to use AI to save months of time in your product development process.

You'll learn from

Jamie A. Lee

eCom VP/exec, w/ 14+ yrs of growing eCom @ Nike, Walmart, Vital Proteins, Everlane. Current eCom advisor to early stage brands @ Stripes Co

Jamie is an eCommerce exec with 14+ years of experience of driving digital & omnichannel growth across established brands (Nike, Walmart, EA, & Sony) and growth brands (Vital Proteins, Everlane).

She teaches eCommerce 201 on Maven - the top eCommerce course on-platform with a 5/5 rating.

Notable highlights: She was on the founding team of Walmart's Online Grocery service, scaling from markets 1 to 1000+; as GM, built Nike's new Global Apparel eCommerce org & team from scratch and launched new product lines (maternity, yoga, Hijab); and as VP of Digital led Vital Protein's eCom team to profitable growth (team building, channel development via DTC & Amazon) that completed a full Nestle acquisition.

She has spoken at conferences such as eTail (West & East flagship events) on digital growth, acquisition, and profitability; and has guest lectured at her alma matters, UC Berkeley (MBA) and University of Southern California (Bachelors) and at NYU + UC Dublin.

She has also recently been named 30 Most Influential (eCommerce) in '22 and Top Women in Retail on the Rise in '21.

Previously at