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eCommerce 201

New
·

2 Weeks

·

Cohort-based Course

Master the essential skills for eCom success in 2024. Develop a holistic marketing, product, GTM plan & pitch that gets buy-in & ROI.

Last chance to enroll

0

days

13

hours

25

mins

Course overview

You want to operate, communicate, deliver ROI like an eCom exec (Director/VP/GM)

But:


1) There's limited insight into all e-commerce growth levers (marketing, product, GTM) - and how macro factors affect them - hampering your creative approach to drive revenue and/or profit.


2) You seek practical frameworks and models for marketing, product management, and GTM (for new features or products) with an emphasis on contingency planning and scalability; to avoid any missed business opportunities and capture new ones.


3) You struggle to secure 2024 funding (media, headcount, technology investments) and measure ROI effectively; leading to conflicting priorities, potentially risking the ability to execute your division’s initiatives. 


4) You need a fresh approach to achieve organizational alignment through revised OKRs, KPIs, and new models, to better tie in short-term goals with 1, 3, or 5 year company objectives and unlock full organization buy-in.


5) You have difficulty in winning C-suite and decision-maker support for 2024 strategy and resource allocation; which puts the overall success of of your team at risk.


6) There's insufficient opportunity for you to practice and refine quarterly/yearly plan pitches to secure backing from key budget holders; potentially stagnating your career ambitions and your overall team's perception within the organization.


That's why I built eCommerce 201.


Join the class, and you'll get a full look and application of top eCom learnings & initiatives that have driven >2x growth across growth brands (Vital Proteins, Everlane) and established brands (Nike, Walmart, EA, & Sony).

Who is this course for

01

An eCom digital marketing, product, or biz ops (sr) manager or principal who wants to understand the formula to become a VP/General Manager

02

Those in specialized eCom functions that want to learn, apply the full suite of growth levers, frameworks, op models that deliver high ROI

03

Anyone who wants to accelerate their executive communication and get C-level buy-in & resourcing (people, tools) for 2024 initiatives

What you’ll get out of this course

MAP IT OUT: Understand, evaluate and prioritize high-impact key growth levers for 1) top-line revenue OR 2) profitable growth focus
  • Access and discuss my paid and unreleased 'menu' of 15+ key levers and proven methods to solve relevant problems for your business, that have driven >2x growth in 1-2 yrs across large orgs - Nike, Walmart, EA, Sony, and growth orgs - Everlane, & Vital Proteins
BUILD IT OUT: 3 tried & true frameworks/models for planning, prioritizing, & executing growth levers across GTM, marketing, product mgmt
  • Learn effective ways to GTM plan ft. contingency & scale criteria for new features, products
  • Discuss all digital marketing channels, tradeoffs re: reach/impact; short/long-term results; & create shared KPIs & measurement
  • Operationalize product mgmt discovery, PRD, & op model
ASSEMBLE IT: Frameworks to manage proper hiring & resourcing against your top priorities and rollout plan for 2024
  • Receive a crash course in mapping hiring and resourcing (technology, partnerships) needs tied back to core priorities
  • Level up approach to resourcing for buy-in and financial support - discuss full time vs contractor tradeoffs, build/buy/partner frameworks for tech & partnerships
PUT IT ALTOGETHER: Take your priorities & resources to build an actionable strategy, plan, & OGSMs (Objectives, Goals, Strategies, Metrics)
  • Go beyond OKRs/KPIs, use a more actionable OGSM framework to long-term plan
  • Apply prioritization frameworks to your top priorities (and relevant resources) for the quarter, year
  • Practice ways to shape your group's brand perception w/in your org & get peer, direct report buy-in
SUM IT UP: 3+ tangible templates & frameworks to effectively communicate your wins & learnings to executive leadership
  • Create an effective 1-pager to amplify the value of your work and promote adoption w/ effective data storytelling
  • Build out a post-mortem that captures wins, learnings, and resources needed. Leverage your most recent Q4 promo for a live exercise
  • Pull it into a 3-phase '24 roadmap
PITCH IT & WIN IT: Turn your approach into reality through our own 'pitch day' - and learn how to establish quick wins in your org for '24
  • Each individual will 'pitch' their 'High-Impact Growth Levers' ideas to the cohort, and get direct feedback from instructor and cohort on these priorities
  • Plans will be rated as a go or no-go based on decision making criteria that org leaders at Fortune 50 and growth co's use

Course syllabus

Dec 5—Dec 15
Jan 9—Jan 20
8 live sessions • 9 modules • 14 lessons • 1 project
Expand all modules

  • Week 1

    Dec 5—Dec 10

    Events

    • Dec

      5

      Module 1: Map it Out

      Tue, Dec 5, 5:00 PM - 6:30 PM UTC

    • Dec

      7

      Module 2: Build it Out

      Thu, Dec 7, 5:00 PM - 6:30 PM UTC

    • Dec

      8

      Module 3: Assemble It

      Fri, Dec 8, 5:00 PM - 6:30 PM UTC

    • Dec

      8

      Optional: Office Hours

      Fri, Dec 8, 8:00 PM - 8:30 PM UTC

    Modules

    • MAP IT OUT: High-impact growth levers for 1) revenue and 2) profitable growth

    • BUILD IT OUT: 3 frameworks for planning & executing priority initiatives

    • ASSEMBLE IT: Frameworks to manage proper hiring & resourcing for your priorities

    • OPTIONAL: Office Hours (30 mins)

  • Week 2

    Dec 11—Dec 15

    Events

    • Dec

      12

      Module 4: Put it All Together

      Tue, Dec 12, 5:00 PM - 6:30 PM UTC

    • Dec

      14

      Module 5: Sum it Up

      Thu, Dec 14, 5:00 PM - 6:30 PM UTC

    • Dec

      15

      Module 6: Pitch It & Win It

      Fri, Dec 15, 5:00 PM - 6:30 PM UTC

    • Dec

      15

      Optional: Office Hours

      Fri, Dec 15, 8:00 PM - 8:30 PM UTC

    Modules

    • PUT IT TOGETHER: Take your priorities & resources to build an OGSM

    • SUM IT UP: 3+ Tangible templates, frameworks to effectively communicate to execs

    • PITCH IT & WIN IT: Turn your plan into reality through our own 'pitch day'

    • OPTIONAL: Office Hours (30 mins)

  • Post-Course

    Modules

    • OPTIONAL: 15 min 'Pitch It & Win It' Office Hours & Feedback

What people are saying

        Working under Jamie was an incredible learning experience. She's a great mentor & a true eCom visionary. Her sharp mind & strategic approach allows her to navigate the evolving landscape and see opportunities many miss. She makes complex concepts easy to understand & has knowledge on many topics. I'd jump at the chance to continue learning from her
Laura Thompson

Laura Thompson

Senior Digital Marketing Leader, Prev. @ Vital Proteins (Former Direct Report)
        Jamie has the proven track record of transforming eCom in sr leadership roles and is also a phenomenal speaker. She spoke at my master’s cohort as an expert guest. She immediately engaged the group, breaking down complex insider strategies with concrete examples and entertaining stories. No fluff, just distilled strategy and practical frameworks.
Julie Schiro

Julie Schiro

Professor, Marketing; University College Dublin (Former Collaborator, University Coursework)
        The knowledge I’ve gained from Jamie (as my former eCom manager at Everlane) continues to be invaluable to my career. I've used her frameworks and the necessary questions needed to plan, execute, and communicate results to leadership. This has developed my eCom skillset quickly and has helped me take on a more sr role in a different eCom function.
Rusteen Haghi

Rusteen Haghi

eCommerce Business Insights Manager, Vans, A VF Company (Former Direct Report)
        I wholeheartedly recommend Jamie to anyone seeking to thrive in eCom. She is a remarkable leader who has deep expertise in eCom growth areas - from GTM, to marketing, to product mgmt. Her guidance has also been invaluable in enhancing my collaboration skills & significantly improved my presentation skills through visual data storytelling."
Daisy Hu

Daisy Hu

eCommerce Business Analytics Manager, Nestle Health Science (Former Direct Report)
        As a finance professional, she's helped me elevate and distinguish myself by teaching me how to be more strategic when driving company wide initiatives. She does it by breaking down complex concepts into digestible, practical takeaways that are easy to implement and drive quick impact, like how she transformed eCom for orgs like Walmart and Nike.
Jennifer Tran

Jennifer Tran

Strategic Finance Leader, Lyft (Industry Peer)
        Jamie's eCom expertise played a pivotal role in our successful collaboration in launching a new Nike apparel division from scratch. Her communication skills & strategic approach to problem-solving are qualities that I greatly admire. I'd recommend her as an invaluable asset to any team and her class is sure to be an enriching learning experience.
Olivia Pan

Olivia Pan

eCommerce Analytics Director, Nike (Former Cross-Functional Partner)

Meet your instructor

Jamie A. Lee

Jamie A. Lee

Jamie is an eCommerce exec with 14+ years of experience of driving digital & omnichannel growth across established brands (Nike, Walmart, EA, & Sony) and growth brands (Vital Proteins, Everlane). Notable highlights: She was on the founding team of Walmart's Online Grocery service, scaling from markets 1 to 1000+; as GM, built Nike's new Global Apparel eCommerce org & team from scratch and launched new product lines (maternity, yoga, Hijab); and as VP of Digital led Vital Protein's eCom team to profitable growth (team building, channel development via DTC & Amazon) that completed a full Nestle acquisition.


She has spoken at conferences such as eTail (West & East flagship events) on digital growth, acquisition, and profitability; and was a keynote speaker at signature events at her alma matters, UC Berkeley (MBA) and University of Southern California (Bachelors) and at UC Dublin. She has also recently been named 30 Most Influential (eCommerce) in '22 and Top Women in Retail on the Rise in '21.

A pattern of wavy dots
Join an upcoming cohort

eCommerce 201

Cohort 1

$800 USD

Dates

Dec 5—15, 2023

Payment Deadline

Dec 5, 2023

Don't miss out! Enrollment closes in 13 hours

Cohort 2

$800 USD

Dates

Jan 9—20, 2024

Payment Deadline

Jan 8, 2024

|

Bulk purchases

Course schedule

4.5-5 hours per week (over 2 weeks)

  • Tuesdays, Thursdays, & Fridays

    9 am - 10:30 am PT / noon - 1:30 pm ET

    For any class conflicts, all sessions will be recorded. All material will be shared and available to you indefinitely after the class ends.

  • December 5-15 OR January 8-19

    90 minute classes, 3x/week, for 2 weeks

    Tuesdays, Thursdays, & Fridays at 9-10:30 am PT / noon-1:30 pm ET


    Optional Office Hours: 30 minutes on each Friday - noon-12:30 pm PT / 3 pm - 3:30 pm ET

  • Optional: Office Hours

    30 mins per week

    Have any questions on course curriculum? Need additional feedback?


    Have any top questions you've always wanted to ask your manager or leadership at work but didn't get to (or want to?) Use this time to connect with me!

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops, proven examples of frameworks & plans used to 2x eCommerce growth at Nike, Walmart, Everlane, & Vital Proteins - and time for each student to apply it to their organizational priorities

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and will graduate with a capstone project & pitch - as if you were pitching to your C-suite team

Real-Time Feedback and 1:1 Instructor Time

Each class will offer real-time feedback from your instructor.


Bonus office hours offer 2 additional hour sessions, each week, to ask any eCommerce 201 questions

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you. Stay connected with other eCom professionals after the course

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Is there any pre-work or homework?
Why isn't this an async course with pre-recorded content?
How much eCom knowledge do I need to have?
Who exactly is this eCom course for?
Will I get 1:1 eCom coaching with Jamie?
How can I continue my learning after the course? Can I get access to Jamie post-course?
Will you issue a completion certificate?

Stay in the loop

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A pattern of wavy dots
Join an upcoming cohort

eCommerce 201

Cohort 1

$800 USD

Dates

Dec 5—15, 2023

Payment Deadline

Dec 5, 2023

Don't miss out! Enrollment closes in 13 hours

Cohort 2

$800 USD

Dates

Jan 9—20, 2024

Payment Deadline

Jan 8, 2024

|

Bulk purchases

$800 USD

New
·

2 Weeks

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