eCommerce 201
5.0
(22 ratings)
2 Weeks
·Cohort-based Course
Master the essential skills for eCom success in 2024. Develop a holistic marketing, product, GTM plan & pitch that gets buy-in & ROI.
Course overview
You want to operate, communicate, deliver ROI like an eCom exec (Director/VP/GM)
But:
1) There's limited insight into all e-commerce growth levers (marketing, product, GTM) - and how macro factors affect them - hampering your creative approach to drive revenue and/or profit.
2) You seek practical frameworks and models for marketing, product management, and GTM (for new features or products) with an emphasis on contingency planning and scalability; to avoid any missed business opportunities and capture new ones.
3) You struggle to secure 2024 funding (media, headcount, technology investments) and measure ROI effectively; leading to conflicting priorities, potentially risking the ability to execute your division’s initiatives.
4) You need a fresh approach to achieve organizational alignment through revised OKRs, KPIs, and new models, to better tie in short-term goals with 1, 3, or 5 year company objectives and unlock full organization buy-in.
5) You have difficulty in winning C-suite and decision-maker support for 2024 strategy and resource allocation; which puts the overall success of of your team at risk.
6) There's insufficient opportunity for you to practice and refine quarterly/yearly plan pitches to secure backing from key budget holders; potentially stagnating your career ambitions and your overall team's perception within the organization.
That's why I built eCommerce 201.
Join the class, and you'll get a full look and application of top eCom learnings & initiatives that have driven >2x growth across growth brands (Vital Proteins, Everlane) and established brands (Nike, Walmart, EA, & Sony).
Who is this course for
01
An eCom digital marketing, product, or biz ops (sr) manager or principal who wants to understand the formula to become a VP/General Manager
02
CEO/Founders or those in specialized eCom functions that want to apply the all growth levers, frameworks, op models that deliver eCom ROI
03
Anyone who wants to accelerate their executive communication and get VC or C-level buy-in & resourcing (people, tools) for 2024 initiatives
What you’ll get out of this course
MAP IT OUT: Understand, evaluate and prioritize high-impact key growth levers for 1) top-line revenue OR 2) profitable growth focus
- Access and discuss my paid and unreleased 'menu' of 15+ key levers and proven methods to solve relevant problems for your business, that have driven >2x growth in 1-2 yrs across large orgs - Nike, Walmart, EA, Sony, and growth orgs - Everlane, & Vital Proteins
BUILD IT OUT: 3 tried & true frameworks/models for planning, prioritizing, & executing growth levers across GTM, marketing, product mgmt
- Learn effective ways to GTM plan ft. contingency & scale criteria for new features, products
- Discuss all digital marketing channels, tradeoffs re: reach/impact; short/long-term results; & create shared KPIs & measurement
- Operationalize product mgmt discovery, PRD, & op model
ASSEMBLE IT: Frameworks to manage proper hiring & resourcing against your top priorities and rollout plan for 2024
- Receive a crash course in mapping hiring and resourcing (technology, partnerships) needs tied back to core priorities
- Level up approach to resourcing for buy-in and financial support - discuss full time vs contractor tradeoffs, build/buy/partner frameworks for tech & partnerships
PUT IT ALTOGETHER: Take your priorities & resources to build an actionable strategy, plan, & OGSMs (Objectives, Goals, Strategies, Metrics)
- Go beyond OKRs/KPIs, use a more actionable OGSM framework to long-term plan
- Apply prioritization frameworks to your top priorities (and relevant resources) for the quarter, year
- Practice ways to shape your group's brand perception w/in your org & get peer, direct report buy-in
SUM IT UP: 3+ tangible templates & frameworks to effectively communicate your wins & learnings to executive leadership
- Create an effective 1-pager to amplify the value of your work and promote adoption w/ effective data storytelling
- Build out a post-mortem that captures wins, learnings, and resources needed. Leverage your most recent Q4 promo for a live exercise
- Pull it into a 3-phase '24 roadmap
PITCH IT & WIN IT: Turn your approach into reality through our own 'pitch day' - and learn how to establish quick wins in your org for '24
- Each individual will 'pitch' their 'High-Impact Growth Levers' ideas to the cohort, and get direct feedback from instructor and cohort on these priorities
- Plans will be rated as a go or no-go based on decision making criteria that org leaders at Fortune 50 and growth cos use
eCommerce 201
Course syllabus
Week 1
Jun 18—Jun 23
Week dates are set to instructor's time zoneNothing scheduled for this week.
Week 2
Jun 24—Jun 28
Week dates are set to instructor's time zoneNothing scheduled for this week.
Post-Course
Modules
- MAP IT OUT: High-impact growth levers for 1) revenue and 2) profitable growthMAP IT OUT: High-impact growth levers for 1) revenue and 2) profitable growth1 Lesson
- BUILD IT OUT: 3 frameworks for planning & executing priority initiativesBUILD IT OUT: 3 frameworks for planning & executing priority initiatives5 Lessons
- ASSEMBLE IT: Frameworks to manage proper hiring & resourcing for your prioritiesASSEMBLE IT: Frameworks to manage proper hiring & resourcing for your priorities1 Lesson
- OPTIONAL: Office Hours (30 mins)OPTIONAL: Office Hours (30 mins)1 Lesson
- PUT IT TOGETHER: Take your priorities & resources to build an OGSMPUT IT TOGETHER: Take your priorities & resources to build an OGSM1 Lesson
- SUM IT UP: 3+ Tangible templates, frameworks to effectively communicate to execsSUM IT UP: 3+ Tangible templates, frameworks to effectively communicate to execs3 Lessons
- PITCH IT & WIN IT: Turn your plan into reality through our own 'pitch day'PITCH IT & WIN IT: Turn your plan into reality through our own 'pitch day'1 Lesson • 1 Project
- OPTIONAL: Office Hours (30 mins)OPTIONAL: Office Hours (30 mins)1 Lesson
5.0
(22 ratings)
What students are saying
Meet your instructor
Jamie A. Lee
Jamie is an eCommerce exec with 14+ years of experience of driving digital & omnichannel growth across established brands (Nike, Walmart, EA, & Sony) and growth brands (Vital Proteins, Everlane). Notable highlights: She was on the founding team of Walmart's Online Grocery service, scaling from markets 1 to 1000+; as GM, built Nike's new Global Apparel eCommerce org & team from scratch and launched new product lines (maternity, yoga, Hijab); and as VP of Digital led Vital Protein's eCom team to profitable growth (team building, channel development via DTC & Amazon) that completed a full Nestle acquisition.
She has spoken at conferences such as eTail (West & East flagship events) on digital growth, acquisition, and profitability; and was a keynote speaker at signature events at her alma matters, UC Berkeley (MBA) and University of Southern California (Bachelors) and at UC Dublin. She has also recently been named 30 Most Influential (eCommerce) in '22 and Top Women in Retail on the Rise in '21.
Join an upcoming cohort
eCommerce 201
Cohort 3
$800 USD
Dates
Payment Deadline
Course schedule
4.5-5 hours per week (over 2 weeks)
Tuesdays, Thursdays, & Fridays
9 am - 10:30 am PT / noon - 1:30 pm ET
For any class conflicts, all sessions will be recorded. All material will be shared and available to you indefinitely after the class ends.
December 5-15 OR January 8-19
90 minute classes, 3x/week, for 2 weeks
Tuesdays, Thursdays, & Fridays at 9-10:30 am PT / noon-1:30 pm ET
Optional Office Hours: 30 minutes on each Friday - noon-12:30 pm PT / 3 pm - 3:30 pm ET
Optional: Office Hours
30 mins per week
Have any questions on course curriculum? Need additional feedback?
Have any top questions you've always wanted to ask your manager or leadership at work but didn't get to (or want to?) Use this time to connect with me!
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops, proven examples of frameworks & plans used to 2x eCommerce growth at Nike, Walmart, Everlane, & Vital Proteins - and time for each student to apply it to their organizational priorities
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and will graduate with a capstone project & pitch - as if you were pitching to your C-suite team
Real-Time Feedback and 1:1 Instructor Time
Each class will offer real-time feedback from your instructor.
Bonus office hours offer 2 additional hour sessions, each week, to ask any eCommerce 201 questions
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you. Stay connected with other eCom professionals after the course
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Is there any pre-work or homework?
Why isn't this an async course with pre-recorded content?
How much eCom knowledge do I need to have?
Who exactly is this eCom course for?
Will I get 1:1 eCom coaching with Jamie?
How can I continue my learning after the course? Can I get access to Jamie post-course?
Will you issue a completion certificate?
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Join an upcoming cohort
eCommerce 201
Cohort 3
$800 USD
Dates
Payment Deadline