From Story to Alignment: How to Get People Behind an Idea

Hosted by Elliott Rayner and David Beckett

Thu, Aug 27, 2026

5:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

The Product Storytelling Cohort
Elliott Rayner
View syllabus

What you'll learn

Why most good ideas never get the green light

David unpacks why smart people with strong ideas still fail to convince, and what the real obstacle usually is.

The framework for convincing busy people

David's method from 1,300+ workshops. How to make your case clearly, in the time you actually have.

Pitch thinking beyond the pitch

The skills that win investment work just as well for internal alignment and stakeholder buy-in.

Why this topic matters

Having a great idea is not enough. Having a great story is not enough. The real measure of a product narrative is whether it travels across sales, across leadership, across every person who touches the market. Most don't. They live in a deck, get presented once, and quietly disappear. David Beckett has spent 13 years and 1,300 workshops helping startups and global companies solve exactly that.

You'll learn from

Elliott Rayner

20 years turning complex products into compelling narratives using the science of storytelling.

Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives. His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK's top product marketers, ranking 7th on the list of most influential in the field.

Today, as a fractional head of storytelling, he helps teams transform complex ideas into clear, compelling strategic narratives.

David Beckett

Founder of Best3 Minutes. TEDx Speech Coach, and Creator of The Pitch Canvas©.

David has coached 3,000+ startups to raise over €500M in investment and trained 42,000+ professionals at companies including Booking.com, Netflix, IKEA, PwC, Toyota, and Shell. After a 16-year corporate career at Canon, he has spent 13 years helping people get their story across clearly and convincingly.

See all products from Elliott

Sign up to join this lesson

By continuing, you agree to Maven's Terms and Privacy Policy.