Tata Maytesyan

Growth Architect and AI Marketing systems expert.
ex Picsart, Nike

Cohort 2

Cohort 1

Cohort 2 - May 2024

Cohort 7 - April 2026

Cohort 3 - Fall 2024

Cohort 4 - Winter 2025

Cohort 3 - September 2025

Cohort 2 - on demand

First cohort with paced learning across 4 weeks with new program and masterminds

Cohort 6 - March 2026

Cohort 4 - November 2025

Cohort 5 - January 2026

Cohort 3

See Tata in action and quality of content she delivers in this 45 min Lightening Lesson and 30 min Q&amp;A: <ul><li>High-impact AI use cases in marketing - where the biggest impact can happen</li><li>Real world AI integration case studies from world leading brands and upcoming startups market research</li><li>AI in marketing Use Cases Miro board with framework for AI application in visual content, SEO, paid ads and more and with tips on tools.</li></ul>

Free Webinar + Live Demo: Actionable AI For Marketers
 

I've put many months of experimentation, careful research and conversations with experts, to make this board. Here's what's inside: 1. My method to identify which processes to use AI in and which ones to automate fully2. Checklist of questions to go through before you integrate AI in your business and work3. Example process review (copy and use it in your business right no!)4. Different LLMs, their usage and my top 55. Overview of most common Marketing use cases and tool recommendations

AI in Marketing Use cases Miro Board

See us in action and 1 hour most practical AI in marketing webinar covering: <ol><li>Overview of AI fields, core areas of application in marketing and 3 levels of it's adoption.</li><li>Breaking Down AI Use Cases in Marketing (real cases)</li><li>Decision Framework: When to Automate with AI and when have human in the loop</li><li>Exact tools and flows we use and their demo</li></ol>

Free Webinar + Demos: How to actually use AI in marketing

Get an insider’s look at how I revamped Nike Running’s product positioning in a new market. From the exact strategies to real results, this free case study breaks it all down - and shows you how to apply the same methods to your business!

How We Grew Nike Running by 30%: Free Case Study

Practical workbook you can use for defining your product's positioning. Easy to use frameworks, examples. This is the exact workbook I use with my clients.

Ultimate Product Positioning Workbook 

Use AI to automate, optimize, and enhance your marketing, saving up to 3h daily, boosting ROI, and staying ahead in the industry

AI Consultant, fractional CMO, ex Nike

15+ years of growth experience, ex growth leads at Picsart, Nike

AI in Marketing Bootcamp: 4 weeks

CEO & Founder

Marketing Coordinator

Alliances & Partner Marketing Leader

Digital Marketing Manager

Cofounder & CEO

Senior Product Marketing Manager

Founder/Creative Director

project manager

Growth Marketing Specialist

Nike

Picsart

Rask.Ai

Deloitte

Sololearn

If you are reading this, chances are that you have tried multiple AI tools, but have not found a way to significantly optimize your marketing strategies, launches and workflows yet.Reports like McKinsey's "The State of AI" say that<ul><li>71% rely on GenAI to plan and optimize campaigns</li><li>Frequent users save ±14 hrs/week and over $5K/month</li></ul><ul><li>82% saying AI drives the biggest impact in marketing</li></ul>And the biggest challenge in using AI is applying a quick tip or guide to real work - repetitive and efficient. But how to actually use AI for marketing to make it work? 1. Have clear framework 2. Understand what AI can and can not do 3. Take your real business challenge and work on itI've built this 4 week bootcamp based on over a decade of marketing experience and 6+ years of hands-on AI practice. It's not a traditional theory course you will find on Coursera or a collection of magic prompts.It's one of its kind practical program designed to fit into a real work calendar. Pre-recorded lessons so you can rebuild any system again whenever you need it. Every topic is covered with framework, real examples, and step-by-step guides. You’ll use every tool and automation yourself to solve your business challenges.

4 weeks business bootcamp to kick start AI optimizations in your marketing

Create a Personalized AI Integration  Roadmap

Enhance Marketing Research with AI

Supercharge Ad & Creative Production

Build with no-code and AI for faster experimentation

Build Automations & Agents you can use at work

🎁 Exclusive Bonuses

This will be helpful for you only if you have actual business tasks to optimise

You have to be actively practicing marketeer

If you work for a large corporation with only Copilot license, you'll largely miss the Bootcamp program.

Clearance to use few AI tools from your company

It's intentionally made to be short 2 days x 3.5 hours each and fit into your work schedule - but you need to be present and active

You are ready to dedicate time

Marketing and growth managers who are curious about AI and want to go beyond chat GPT usage

Freelancers and fractionals working with a few clients, who need productivity boost and ways to "clone" themselves

Agency owners whose business growth heavily depends on scaling team (and they want to change that)

Many founders, marketers and product managers with great ideas or an amazing technology struggle to find the right customers for their product or grow it fast. In fact, according to a CB Insights report, lack of market need is the most common reason for startup failure. In 42% of cases, failed startups created a product or service that didn’t meet a real felt need in the market. It is also the case for feature or campaign launch. Navigating product market fit is not just about having a great digital marketing campaign or building an advanced technology. It starts from building the right product for the right group of people and communicating it in the best possible way. That's where "Unique positioning for your product" course comes in.In this course, you will: 🚀 Get clarity about market analysis, segmentation and trends to focus on🔍 Master the art of customer interviews to get actionable insights.🎯 Define clear product features and value propositions to communicate💡 Set-up the testing for the product or feature📖 Craft compelling product story for your pitch deck, demo, landing page or marketing plan Over the span of 4 weeks you will have access to 20 modules, 2 guest lectures and bi-weekly live office hours with Tata. Plus free access to:🎁 Pitch deck or landing page review and feedback🎁 Hands on positioning templates, GTM checklists and user interview guides🎁 Practical guide "how to use AI for marketing" All sessions are recorded - you can access it no matter what time zone you are in and how busy your schedule is. Course is designed to be hands on with well rounded approach to product positioning and will include slide presentation, checklists, templates and live Q&amp;As. Ready to rewrite your product's value proposition? Enroll now and redefine success on your terms.

Are you offering the right product to the right audience?

Course syllabus


18:00-19:30 CET/ 10:00 - 15:00 CET

Nov 12 - Nov 26, 2023

Expect to dedicate some time for homework

Weekly projects

Course schedule

For early stage founders and tech leaders looking to bridge business knowledge gap, get pragmatic frameworks to build the right product

For product and marketing managers who are tasked to launch features and campaigns, create demos, landing pages and make it successful.

not a great fit for serial entrepreneursprofessionals, not expecting to work hands on

This course is

What you’ll learn

Review the core principles of product design, product positioning frameworksLook at industry and my practice examples how right product positioning drives growth

Understand product positioning and it's impact on growth

Market analysis, segmentation and trends to focus on

Chose market category and segment 

Or a big budget. Yes, you heard it right. Right after we cover some theory about types of research, guides questionnaire samples.You will also run your own project customer research.

Do research without a research team or a big budget

How to talk about the product benefits and test messaging, using basic understanding of human psychology

Use Communication hacks

We will get into the details how and which tools aside from ChatGPT to use to make your job faster.

How to leverage AI tools

Once you have product positioning defined, you can use industry leading examples of pitch decks and website wireframes to design yours.You will also get access also my custom GTM frameworks and plan samples to define your product's strategy.

Build website, pitch deck and GTM plans

Clear and easy to use frameworks and techniques + feedback on your website, pitch decks, GTM plans

Interactive feedback & special material

One of it's kind practical course to nail your product positioning and all what comes with it: landing pages, pitch decks and GTM strategy

Tata (Tatevik) Maytesyan

AI is reshaping B2B marketing. Some call it AI powered RevOps, others call it GTM Engineering. Either way, this is an essential skill in the new business world, merging functions of marketing, sales and customer support into one go-to-market division. On average B2B buyers need between 28 and 60 touchpoints to make purchasing decisions. Only 5% of your B2B buyers are actively seeking solutions in the market. With 100s of B2B tools and service firms launching every week, the competition is higher than ever. Yet old playbooks won't work anymore. Hiring thousands of SDRs simply not affordable. Spray and pray tactics are dead. Teams that understand AI-powered workflows and multi-channel orchestration are pulling ahead. But most companies lack these skills. That gap is a massive opportunity for you, and why I created this course. In 5 weeks, I will guide you through the world of AI powered GTM applications. You will learn to:-replace outdated manual tactics with engineered systems-scale lead generation without need to increase sales team headcount&nbsp;-connect tools into one repeatable workflow By the end of this program, you won’t just know the theory – you’ll have a working GTM engine generating qualified leads. You will actually deploy it. Pre-work - The GTM Engineer Mindset &amp; Foundations: manual → structured → automated.Week 1 – Positioning, ICP, JTBD &amp; Scoring: design your qualification frameworks.Week 2 – Data &amp; Research Workflows: build your first enriched lead list.Week 3 – Automation &amp; Agentic Workflows: set up your Clay flow + integrationsWeek 4 – Personalized Messaging at Scale: TOV and engineer outreach sequences that convert.Week 5 – Build your converting content roadmap and graduate with your GTM Engine.

The future of B2B go-to-market is in engineered systems: build yours in 5 weeks 

Course syllabus

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Want to replace outdated manual tactics with engineered GTM systems

Need to scale lead generation without need to increase sales team headcount&nbsp;

See AI reshaping marketing and GTM and want to be in the top 1% who can actually deploy it.

This course is for B2B Marketers and Executives who:

What you’ll get out of this course

Learn Foundations of positioning your business or product 
 

Define ICPs and create scoring systems that actually qualify leads

Build automated GTM workflows with Clay + integrations. 
 

Engineer AI-powered personalization at scale with multi-branch logic.
 

Optimize automation for cost and quality with API keys and prompt tuning. 
 

Graduate with a deployable GTM Playbook ready to generate qualified leads.

Upgrade your go-to-market and drive pipeline by merging smart marketing and sales tactics with engineered systems. No coding required.

AI in Marketing expert, CEO Grow Global Tech, ex. Picsart, Nike

AI in Marketing expert ex Picsart, Nike

Make your Claude practical: from prompts to independent marketing workflows

You are a marketer, and you got Claude subscription. But it just does not feel like you are using it properly. Maybe you could not find time to figure it out. Or it's unclear if the system set-up is done correctly And you still have not build agents and skills which work well. If that's you, I've got you. In the last months I have been testing and experimenting with Claude Cowork. It is incredibly powerful. But without the right workflow or actual builds, it often stays just a cool tool, a fun experiment.In this 3-hour practical workshop I will help you set up Claude with more structure and purpose and actually build systems for your work. Live. Together.<ul><li>How to choose the right tool for a task: Claude Chat vs Cowork vs Code.</li><li>How to etup your Claude Cowork for better, more reliable output: Context window, refinement, and custom instructions.</li><li>How to break down your marketing workflow and build Claude Skills from most "high value" ones.</li><li>Build live with me solutions to delegate part of your marketing tasks to Claude: from research and briefs to drafts and analysis.</li></ul>You will leave with a clear idea how to use Claude, better outputs quality, and more confidence. It will be fun too!

Marketing managers and leads who already have Claude subsctiption and want to up-level how they use it, but don't find time to set things up

Freelancers, fractionals and Agencies working with a few clients, who need to build scalable systems, and need clear guidance, not AI hype.

Context & Prompt engineering for Marketers

We will walk through file types, how to prep them and where to get them. Without this your AI system won't function.

Exact checklist: what you need for  marketing AI system

Projects vs Skills vs attaching files in the chat. What's best when.

Where to store the context

Many say it's not important, but they are wrong! You need prompting for system prompts, guides and visual workflows

Mastering system prompting

Every participant will get an Interactive Detailed checklist for your and your teams to use.

Bonus  🎁

Choosing right: Claude vs GPT vs Gemini for marketing

Get clearer on which tool fits research, writing, analysis, strategy, or execution.

Learn how to choose the right AI for the task at hand.

Compare GPT, Gemini, Claude, and Cowork and decide which one is the best for your daily workflow.

Understand the differences between today’s top AI tools.

Learn how to evaluate your toolkit and remove what no longer helps.

See how to keep the right tools in your AI stack.

Learn how to switch to another AI tool without losing momentum.

Make smoother transitions between AI tools.

AMA: Ask me anything about using AI in marketing

Bring the questions you’ve been stuck on and get practical answers live based on 8+ years of Tata's work with AI.

Get answer to your most burning AI questions.

Leave with clearer direction on what to improve, test, or fix in your own workflow.

Clarify where AI can be used and where it causes confusion.

See why the same prompt gives mixed results and what may be weakening the workflow behind it.

Get unstuck with your AI workflow.

Hear what worked, what failed, and what patterns repeat across real AI use cases.

Learn from real AI implementation cases.

How to build AI skills as Marketer in 2026? 
Exact blueprint

Victoria Blinova

AI Strategy & Transformation in Google, Start-ups advisor

Understand how AI is redefining marketing strategies, growth, brand, performance, and analytics roles.

What are the new requirements for marketing roles

Why the future of marketing is not about using more tools, but about designing AI-powered systems that operate at scale.

Learn about AI not as a “tools”, but as a strategy.

Insights from real AI transformation work across large enterprises and global teams.

What leading companies are doing differently today

Practical guidance on skills, structure, and priorities marketers should focus on in 2026 to stay relevant.

How to prepare your team for what’s coming next

Bring your questions about AI, marketing careers, strategy, and execution.

Live Q&A

How to Build AI Marketing Agents: live demo

Uros Pesic

AI workflow architect at Semrush

Review examples of automated workflows and agentic workflows from our practice

Understand what AI agents can do

N8N, Make, Zapier and Mindstudio - differences, costs, best use cases

Review what tech stack you need

We will show how to do competitor research with your custom built agent within ChatGPT

Demo: AI agent built on OpenAI - research

Watch how we use N8N agent to automatically qualify leads from email list and send them personalised messages

Demo: AI agent for email automation

You will get a chance to ask us any questions after demos

Actionable AI For Marketers

Explore real campaign examples for market research, visual content, SEO, and paid ads, with tips on free vs. paid tools.

Identify high-impact AI use cases in marketing

Use proven prompts to speed up research, content creation, and campaign optimization.

Apply practical prompt strategies

Apply a clear framework to evaluate marketing processes and choose the right automation opportunities.

Decide when and what to automate

Use Checklist for AI automation for your business with AI in marketing use cases map.

Learn directly from Tata Maytesyan

Tata Maytesyan

About Tata

Courses

AI in Marketing Bootcamp: 4 weeks

Product Positioning Workgroup

GTM Engineering Bootcamp for Non-Technical B2B Marketers

Workshops

Practical Claude Cowork Workshop for Marketers

Lightning Lessons