Stop Prompting. Start Building Systems.

Learn the four-layer framework: system message, persona, context, output format that makes AI output consistent

Customise a ready-made markdown template for your own project, brand, or workflow

Leave with a file you can reuse, version, and drop into any AI tool or agentic workflow

Understand why AI output without narrative structure drifts, and ways to increases consistency

Use storytelling frameworks from creative production to shape AI output for campaigns and experiences

Produce AI-generated work you'd confidently hand to a client or a team

Set up a cloud-based agentic workflow using tools you already have access to

Write system prompts and message architecture that produce repeatable, on-brand output

Deploy one personalised AI experience tied to your own brief by end of session

Apply a structured evaluation framework to any new AI tool against your actual creative needs

Cut through the hype and identify what actually matters for your context

Present your tool decisions with clarity to clients, teams, or stakeholders

Turn your course project into a case study, pitch, or deployable deliverable

Learn how to present AI-powered work on stage, in a meeting room, or to a client

Get live feedback on your work from Sean Bradford in the final session

Every session produces a tangible output: a system, a workflow, a benchmark, a pitch framework

Work on your actual projects throughout, not hypothetical examples

Walk away with a portfolio of AI-powered work ready to use or show