Private Cohort - Systems & Storytelling in the Age of AI

Sean Bradford

Creative Technologist & Founder

King Willonius

TIME 100 AI · Comedian · Creative Tech

AI is changing creative work fast. Most people are being left behind.

Everyone is under pressure to use AI... in campaigns, productions, content, and creative work. But most people are stuck in the same loop: prompting randomly, getting inconsistent output, and producing nothing they'd confidently hand to a client or a team.

The problem isn't the tool. It's that there's no system underneath.

This course teaches you how to build one. Over four live sessions, you'll go from random prompting to repeatable AI systems: learning story architecture, connecting your system to real generation APIs, building an agentic workflow, and presenting finished work for live feedback.

Led by Sean Bradford (founder of ORIGIN STØRIES, 22 live AI deployments, speaker at Tomorrowland and Eurosonic) and King Willonius (TIME 100 Most Influential in AI, creator of BBL Drizzy, speaker at SXSW, MIT, and Harvard).

This is not a theory course. Every session produces something real.

Beta cohort. Small group. $950. Starts May 11.

What you’ll learn

Master the systems, frameworks and creative workflows that turn AI into your most powerful professional tool.

  • Learn the four-layer framework: system message, persona, context, output format that makes AI output consistent

  • Customise a ready-made markdown template for your own project, brand, or workflow

  • Leave with a file you can reuse, version, and drop into any AI tool or agentic workflow

  • Understand why AI output without narrative structure drifts, and ways to increases consistency

  • Use storytelling frameworks from creative production to shape AI output for campaigns and experiences

  • Produce AI-generated work you'd confidently hand to a client or a team

  • Set up a cloud-based agentic workflow using tools you already have access to

  • Write system prompts and message architecture that produce repeatable, on-brand output

  • Deploy one personalised AI experience tied to your own brief by end of session

  • Apply a structured evaluation framework to any new AI tool against your actual creative needs

  • Cut through the hype and identify what actually matters for your context

  • Present your tool decisions with clarity to clients, teams, or stakeholders

  • Turn your course project into a case study, pitch, or deployable deliverable

  • Learn how to present AI-powered work on stage, in a meeting room, or to a client

  • Get live feedback on your work from Sean Bradford in the final session

  • Every session produces a tangible output: a system, a workflow, a benchmark, a pitch framework

  • Work on your actual projects throughout, not hypothetical examples

  • Walk away with a portfolio of AI-powered work ready to use or show

Learn directly from Sean & King

Sean Bradford

Sean Bradford

Creative Technologist Founder, ORIGIN STØRIES · Speaker · Lab of Tomorrow · ESNS

King Willonius

King Willonius

TIME 100 Most Influential in AI · Ebony Power 100 · Ad Age Power Tech 2025

See all products from OS

Who this course is for

  • Directors of Communication, media departments, strategists under pressure to deliver with AI but want to stay in control of output quality

  • Creastive and knowledge transfer leads looking for production-ready solutions and frameworks to share with their teams

  • Founders and operators: people running businesses or teams who need repeatable AI systems for collaborators + clients

What's included

Live sessions

Learn directly from Sean Bradford & King Willonius in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Sep 1—Sep 6
    Nothing scheduled for this week

Week 2

Sep 7—Sep 13
    Nothing scheduled for this week

Schedule

Live sessions

1-3 hrs / week

Projects

1-3 hrs / week

Async content

1 hr / week

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort