MKT1 Courses

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Cohort 4 - Spring 2023

Summer 2022

Fall 2022

Cohort 5 - Fall 2023

December 2022

March 23 and 24, 2023 from 9 AM to 11 AM PT

March 2023

Winter 2023

Summer 2023 - Cohort 3

Cohort 1

Winter 2026 Cohort

Your career depends on becoming a Gen Marketer: a generalist ready for the AI era. This course teaches you how.

Founder of MKT1 Newsletter

Emily Kramer

Creator at MKT1 Newsletter & top Voice on AI in B2B marketing

Gen Marketer Bootcamp: B2B Startup Marketing for the AI Era

Head of Marketing

Director of Marketing

VP of Marketing

Senior Manager, Demand Gen/Growth

Content Marketing Manager

Fractional Marketer / Advisor in B2B Health Tech

Join a group of other marketing leaders, learn how to create a marketing strategy, lead an effective team and drive results.

Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta

Building B2B Marketing

Get the most out of your startup's website. Get actionable next steps to make your website perform better—in 4 hours over 2 days.

Improve your B2B SaaS Website Content & Conversion

How we build B2B marketing teams has fundamentally changed in the last two years. It’s hard to keep up while working at fast-growing startups with lean teams, all while balancing managing and executing. This course will fast-track your marketing skillset and your marketing plans for this new era. You’ll learn how to use AI to your advantage (not to create AI slop). and how to craft campaigns that combine the right "fuel" (content &amp; creative) and "engine" (distribution channels). You’ll see what leading teams are doing, learn from marketing leader guests, test AI tools (and even vibe-code something), and get ideas and projects reviewed by Emily Kramer. You’ll walk away with a 2-page marketing plan, new connections with peers, and a modern POV on marketing strategy.

Become a more impactful marketing leader for the AI Era in 3 weeks

Develop a modern marketing POV to more effectively lead teams today

Optimize your campaigns, content, channels & tech stack based on what works now

Expand your capabilities across the full-marketing stack

Leave with a 2-page, exec-ready marketing plan

This course is designed for marketing leaders—Heads of Marketing, sub-function leads, and solo marketers / senior ICs.

Marketing decision maker

This course is geared towards B2B startups of all stages, but not agencies or B2C companies.

B2B startup marketer

Learning from each other is essential to make this course a success!

Willingness to share

B2B Startup marketing leaders updating their strategy for the AI era

Marketing leaders who feel stuck with stale creative formats and declining channels

MKT1 Newsletter readers who want to learn directly from Kramer &amp; the MKT1 community

Help your Marketing Team adopt AI in 1 day with a Hackathon

Founder at MKT1 Newsletter & Dear Marketers Podcast

How to set constraints, select tools, structure projects, and ship work for with your team (or by yourself!)

Step-by-step hackathon playbook

Get AI project prompts for every area of marketing from PMM to growth & content—including examples of MKT1 projects

Project ideas for your hackathon

From Clay to Lovable and Zapier and Replit, learn what tool options are available to you what I recommend most

Learn what AI tools to use

Choosing the Right Growth Lever: PLG, CLG, ABX?

Founder @ MKT1 Newsletter, B2B Marketing Advisor & Investor

Leah Tharin

Product & Growth executive / PLG Advisor

Mallory Contois

Head of Community @ Mercury

Assess your product, market, and audience o identify whether PLG, CLG, or ABX is your primary path to growth.

Determine which growth engine fits your business model

Inside stories from high-growth B2B startups who've successfully implemented these strategies.

Hear real-world growth case studies

Understand how to adjust your playbook to handle changes in how companies find and buy products.

Learn directly from MKT1 Courses

MKT1 Courses

Courses

Gen Marketer Bootcamp: B2B Startup Marketing for the AI Era

Lightning Lessons

Help your Marketing Team adopt AI in 1 day with a Hackathon

Choosing the Right Growth Lever: PLG, CLG, ABX?