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Gen Marketer Bootcamp: B2B Startup Marketing for the AI Era

Emily Kramer

Founder of MKT1 Newsletter

This course is popular

7 people enrolled last week.

Become a more impactful marketing leader for the AI Era in 3 weeks

How we build B2B marketing teams has fundamentally changed in the last two years. It’s hard to keep up while working at fast-growing startups with lean teams, all while balancing managing and executing. This course will fast-track your marketing skillset and your marketing plans for this new era.

You’ll learn how to use AI to your advantage (not to create AI slop). and how to craft campaigns that combine the right "fuel" (content & creative) and "engine" (distribution channels). You’ll see what leading teams are doing, learn from marketing leader guests, test AI tools (and even vibe-code something), and get ideas and projects reviewed by Emily Kramer. You’ll walk away with a 2-page marketing plan, new connections with peers, and a modern POV on marketing strategy.

What you’ll learn

Your career depends on becoming a Gen Marketer: a generalist ready for the AI era. This course teaches you how.

  • Learn how the best B2B startup marketing teams operate right now

  • Understand what’s changed in the last two years, what still works, and where to focus

  • Be able to discuss the effects of AI on marketing teams and strategies

  • Exit the course knowing which campaigns to double down on and what to cut

  • Identify startup-specific quick wins to better adapt to the AI era and drive immediate impact

  • Develop a “Gen Marketer” skillset by learning how to use AI to orchestrate campaigns for your audience

  • Learn how to turn disconnected activities into workflows that compound

  • Gain exposure to how marketing leaders with diverse core skills and experiences operate

  • Make tangible progress each session toward developing a marketing strategy, list of big bets, and quick wins

  • Walk away with usable templates, worksheets, and assignments reviewed by Kramer

Learn directly from Emily

Emily Kramer

Emily Kramer

Contact

Creator at MKT1 Newsletter & top Voice on AI in B2B marketing

Who this course is for

  • B2B Startup marketing leaders updating their strategy for the AI era

  • Marketing leaders who feel stuck with stale creative formats and declining channels

  • MKT1 Newsletter readers who want to learn directly from Kramer & the MKT1 community

Prerequisites

  • Marketing decision maker

    This course is designed for marketing leaders—Heads of Marketing, sub-function leads, and solo marketers / senior ICs.

  • B2B startup marketer

    This course is geared towards B2B startups of all stages, but not agencies or B2C companies.

  • Willingness to share

    Learning from each other is essential to make this course a success!

What's included

Emily Kramer

Live sessions

Learn directly from Emily Kramer in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Direct access to Kramer

I'll answer async questions and review assignments personally.

Recordings for each session

Watch and re-watch to learn at your pace.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

8 live sessions • 12 lessons • 5 projects

Week 1

Jan 27—Feb 1

    Startup marketing in the AI era: What’s changed?

    2 items

    The Gen Marketer skillset: What it is & why you need it

    3 items

    Jan

    28

    Gen Marketer Bootcamp - Workshop: KIck Off + What works in AI Era

    Wed 1/285:00 PM—6:00 PM (UTC)

    Jan

    30

    Gen Marketer Bootcamp - Guest Speaker

    Fri 1/305:00 PM—5:45 PM (UTC)

Week 2

Feb 2—Feb 8

    “Big bet” campaigns: How to plan & execute for your startup

    3 items

    Creating standout fuel: How to adjust your brand content strategy for 2026

    3 items

    Feb

    3

    Gen Marketer Bootcamp - Office Hours

    Tue 2/35:00 PM—6:00 PM (UTC)

    Feb

    4

    Gen Marketer Bootcamp - Workshop: Vibe coding

    Wed 2/45:00 PM—6:00 PM (UTC)

    Feb

    6

    Gen Marketer Bootcamp - Guest Speaker

    Fri 2/65:00 PM—5:45 PM (UTC)

Schedule

Live sessions

1-3 hrs / week

Mix of session types, including optional guest speakers, workshops, and office hours

    • Wed, Jan 28

      5:00 PM—6:00 PM (UTC)

    • Fri, Jan 30

      5:00 PM—5:45 PM (UTC)

    • Tue, Feb 3

      5:00 PM—6:00 PM (UTC)

Projects

1-2 hrs / week

Turning in projects is not required, but you'll get more out of the course if you do the assignments.

Async content

1 hr / week

I'll share a pre-watch and a few pre-reads for each week to go through at your own pace!

Frequently asked questions

$2,000

USD

7 days left to apply

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