Gen Marketer Bootcamp: B2B Startup Marketing for the AI Era
3 Weeks
·Cohort-based Course
Your career depends on becoming a Gen Marketer: a generalist ready for the AI era. This course teaches you how.
Gen Marketer Bootcamp: B2B Startup Marketing for the AI Era
3 Weeks
·Cohort-based Course
Your career depends on becoming a Gen Marketer: a generalist ready for the AI era. This course teaches you how.
Marketing leader, advisor & investor
Course overview
Learn how to GENerate marketing impact in the AI era in 3 weeks.
How we build B2B marketing teams has fundamentally changed in the last two years. It’s hard to keep up while working at fast-growing startups with lean teams, all while balancing managing and executing. This course will fast-track your marketing skillset and your marketing plans for this new era.
You’ll learn how to use AI to your advantage (not to create AI slop). And how to craft campaigns that combine the right "fuel" (content & creative) and "engine" (distribution channels). You’ll see what leading teams are doing, learn from marketing leader guests, test AI tools (and even vibe-code something), and get ideas and projects reviewed by Emily Kramer. You’ll walk away with a 2-page marketing plan, new connections with peers, and a modern POV on marketing strategy.
Who this course is for:
01
B2B Startup marketing leaders updating their strategy for the AI era
02
Marketing leaders who feel stuck with stale creative formats and declining channels
03
MKT1 Newsletter readers who want to learn directly from Kramer & the MKT1 community
Prerequisites
Marketing decision maker
This course is designed for marketing leaders—Heads of Marketing, sub-function leads, and solo marketers / senior ICs.
B2B startup marketer
This course is geared towards B2B startups of all stages, but not agencies or B2C companies.
What you’ll get out of this course
Develop a modern marketing POV to more effectively lead teams in the AI era
Learn how the best B2B startup marketing teams operate right now—what’s changed in the last two years, what still works, and where to focus next. You’ll leave with a current POV you can apply immediately.
Know exactly how to adjust your campaigns, content, channels, and tech stack to drive impact
Instead of generic principles, you’ll get specific, pragmatic recommendations tailored to what works today. You’ll leave knowing which campaigns to double down on, what to cut, and what you can implement each week.
Expand your capabilities across the full-marketing stack
You’ll develop the “Gen Marketer” skillset. You'll walk away with more breadth and depth, the ability to use AI effectively, connect dots across marketing, and break down silos.
Make tangible progress each session and leave with a 2-page, exec-ready marketing plan
Through workshops, office hours, and expert coaching, you’ll actually do the work instead of just learn it. By the end, you’ll have a concise plan you can present to leadership, plus reusable templates, slides, and systems you can apply for years.
What’s included
Live sessions
Learn directly from Emily Kramer in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
10 live sessions • 13 lessons • 5 projects
Week 1
Startup marketing in the AI era: What’s changed?
The Gen Marketer skillset: What it is & why you need it
Jan
27
Office Hours - Week 1
Jan
28
Workshop - Week 1: AI Era Marketing Examples
Jan
30
Guest Speaker - Week 1
Week 2
“Big bet” campaigns: How to plan & execute for your startup
Creating standout fuel: How to adjust your brand content strategy for 2026
Feb
3
Office Hours - Week 2
Feb
4
Workshop - Week 2: Vibe Coding
Feb
6
Guest Speaker - Week 2
Week 3
The new growth engine: How to adapt to a changing channel mix
Putting it all together: How will your company win?
Feb
10
Office Hours - Week 3
Feb
11
Workshop - Week 3: Marketing Plan Working Session
Post-course
Office Hours: 2 week check-in
Feb
26
Optional: Office Hours - 2 week post-course check-in
Bonus
Feb
20
Optional: Small Group Chats
Meet your instructor
Emily Kramer
Emily Kramer
Emily Kramer is the creator of the MKT1 Newsletter (60,000+ subscribers) and Dear Marketers podcast, a former marketing executive, and a top voice on B2B startup marketing and Marketing + AI. As the founder of MKT1, she’s helped hundreds of startups build marketing from the ground up and reached millions through advising, investing, writing, and teaching. Previously, Emily led marketing at Asana, Carta, Astro (acquired by Slack), and Ticketfly (acquired by Eventbrite), joining as the first-ish marketer and scaling teams through rapid growth. She’s advised or invested in nearly 100 companies, including Clay, Mutiny, Pocus, Metronome, Mercury, and Front.
Join an upcoming cohort
Gen Marketer Bootcamp: B2B Startup Marketing for the AI Era
Winter 2026 Cohort
$2,000
Dates
Application Deadline
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
Gen Marketer Bootcamp: B2B Startup Marketing for the AI Era
Winter 2026 Cohort
$2,000
Dates
Application Deadline