How to Make a Sales Pitch That Actually Works

A good pitch isn't about delivering a perfect speech. It's about making someone curious enough to listen and comfortable enough to engage.

In this practical bonus video, I share how I personally build and test sales pitches, drawing on my experience in public speaking, stand-up comedy and pitch competitions.

Using a simple product example, I walk you through how to:

• Open with a strong hook that captures attention.

• Connect your product to a relatable problem or situation.

• Explain value in simple, accessible language.

• Adapt your approach depending on who you're talking to.

• Use questions to create natural conversations.

• Handle different responses without becoming pushy.

• Move towards a clear next step when there's genuine interest.

I also explain why I prefer building and testing pitches out loud instead of relying on scripts that sound rehearsed.

The goal isn't to memorise a pitch. It's to feel confident starting a conversation about what you sell.