Stop Looking for Leads. Start Building Conversations

Most founders, freelancers and consultants don't have a lead problem. They have a conversation problem. In this Lightning Session, I explore why searching for more leads is often the wrong place to start and how focusing on meaningful business conversations can help you build a more sustainable business development system. In this session, you'll learn: Why leads and conversations are not the same thing. Where your first business conversations actually come from. How to choose the right channels for your business. Why most people struggle to get their first clients. A different way to think about business development. This recording comes from one of my live Maven Lightning Sessions, where I test ideas, answer questions, and build new workshops and courses based on real conversations—not assumptions.