How to Stop Chasing the Wrong Clients
Milegny Castro
10+ years in Sales, SaaS & Business Development
What you'll learn
Not every lead deserves your time. The challenge is knowing which opportunities are worth pursuing and which conversations are unlikely to move forward.
In this recorded 40-minute Lightning Lesson, I introduce three practical criteria to help you evaluate commercial opportunities:
Observation: Understand where conversations stall, identify recurring objections and recognise patterns in your sales process.
Active Priority: Discover the real need behind a customer's interest and connect your offer to what matters to them.
Movement: Recognise signs of genuine buying intent by looking for concrete next steps and actions.
You'll also explore positioning, pricing, customer qualification and how to avoid spending too much energy on low-quality opportunities.
The goal is simple: stop chasing everyone and start making better commercial decisions.