Merci Grace

February 2025

March 2025

Are you setting your pricing &amp; packaging for the first time? Do you want to discover which pain points your customers value solving? Learn from your customers today! Use this free interview template to uncover their willingness-to-pay. Discover the correct bundle of customer pain points to address, how much to charge for it, and even what business model your customers prefer for your product.

Willingness-to-Pay Interview Template

Uncovering Customer Willingness-to-Pay

First Head of Growth at Slack, VC at Lightspeed Ventures, and 2x founder.

Figure out what your customer wants to buy and how much they're willing to pay.

Discover the answer to your pricing & packaging woes

See how easy and casual a conversation about value and money can be!

Approach an awkward conversation with confidence

Download the template that Merci uses in this Lightning Lesson after seeing it in action.

Learn directly from Merci Grace

Merci Grace

Lightning Lessons

Uncovering Customer Willingness-to-Pay

Resources

Willingness-to-Pay Interview Template