Course

From AI Features to AI Business

Maryna Deundiak

Build AI Business, Not Just AI Feature

Your AI company won't break at $5M ARR. Your operating system will.

Most AI founders believe scaling problems come from technology.

They don't.

The companies that struggle after early traction usually have talented teams, strong products, and impressive AI capabilities. Yet growth slows, priorities become unclear, execution gets messy, and leadership spends more time resolving conflicts than building the business.

The real challenge is not the AI.

It's the operating system behind the AI company.

As startups grow, decision-making becomes slower, ownership becomes blurred, product roadmaps become crowded, and teams start optimizing for activity instead of outcomes.

This course is designed to help founders recognize these patterns before they become expensive.

You'll learn practical frameworks for decision-making, ownership, prioritization, and execution that help AI companies scale beyond early traction.

Instead of adding more features, you'll learn how to build a company that can continue growing as complexity increases.

If you're building an AI startup and want to scale without creating organizational chaos, this course is for you.

What you’ll learn

By the end of this course, you'll be able to:

  • Identify the hidden bottlenecks slowing growth and execution

  • Separate product problems from organizational problems

  • Analyze real startup scaling failure patterns

  • Design clear decision ownership frameworks

  • Reduce dependency on founder-driven decisions

  • Create faster and more consistent execution

  • Define ownership across functions

  • Prioritize initiatives that drive growth

  • Eliminate common sources of execution chaos

  • Connect AI investments to revenue and retention

  • Build a practical scaling roadmap for your company

  • Leave with an actionable growth plan

Learn directly from Maryna

Maryna Deundiak

Maryna Deundiak

Contact

15+ years in Product. PhD. Former Stellantis. AI advisor and mentor.

See all products from Maryna

Who this course is for

  • AI startup founders

    Building AI-native companies from 0–10M ARR

  • Product leaders

    Scaling teams, ownership, and execution

  • Technical founders & CTOs

    Moving from AI product to a scalable business

What's included

Maryna Deundiak

Live sessions

Learn directly from Maryna Deundiak in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

2 live cohort sessions • Interactive founder discussions • Practical framework

Join live founder-focused sessions where we'll diagnose scaling bottlenecks, discuss real company challenges, and apply practical frameworks to your business. You'll leave with a clearer operating model, decision system, and action plan for scaling beyond early traction.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

3 live sessions • 8 lessons

Week 1

Jul 8—Jul 12

    The Diagnosis - Live session "The Scaling Trap"

    1 item

    Jul

    8

    Live Session: "The Scaling Trap"

    Wed 7/83:00 PM—5:00 PM (UTC)

    Project: AI Company Operating System Audit

    1 item

    Week 1 Resources: Case Studies + Diagnostic Template

    1 item

Week 2

Jul 13—Jul 19

    Jul

    15

    The Architecture - Live Session: "Decision Architecture for Founders"

    Wed 7/153:00 PM—5:00 PM (UTC)

    Project: Decision Architecture Blueprint

    1 item

    Week 2 Resources: Templates + Implementation Guide

    1 item

Schedule

Live sessions

2-4 hrs / week

Attend live sessions, complete the scaling assessment, and apply the frameworks directly to your company between sessions.

    • Wed, Jul 8

      3:00 PM—5:00 PM (UTC)

    • Wed, Jul 15

      3:00 PM—5:00 PM (UTC)

    • Wed, Jul 22

      3:00 PM—5:00 PM (UTC)

Projects

2-4 hrs / week

Complete a structured assessment to identify decision bottlenecks, ownership gaps, and growth constraints in your company.

Async content

2-4 hrs / week

Templates, frameworks, recordings, and implementation resources you can use after the cohort ends.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$899

USD

Jul 8—Jul 24
·

2 cohorts