AI Roadmap for Leaders: Practical Guide to Identify & Capture ROI from AI
Martijn Lancee
AI since 2024
Build Your Company's AI Roadmap: Drive ROI Through Training & Automation
Work with your company's actual AI tools and leave every session with something working.
In three weeks, you'll:
✅ Run a proven 4-step AI discovery process: capture leadership goals, analyze AI usage, run AI self-assessments, and interview employees with an AI voice agent.
✅ Identify your highest-ROI opportunities based on actual AI tool usage, employee workflows, and business priorities.
✅ Build an AI training program tailored to your company's needs.
✅ Build, test, and ship automations, and single- or multi-agent solutions.
✅ Create an AI system of record to track workflows, ownership, and the technology behind them.
✅ Establish a process to measure adoption, monitor ROI, and continuously improve.
Built from the field, not a textbook.
I've spent nearly two decades at Google, LinkedIn, Microsoft, and AI startups. Today, I'm CEO and Co-Founder of Eclipse AI, helping companies turn AI into measurable business ROI.
This course gives you that same playbook to build and execute your own company-specific AI roadmap, without a $50K consulting engagement.
Small cohorts. 1:1 coaching. Lifetime access. Build in every session. Leave with work you can use.
What you’ll learn
Build your company’s AI roadmap from real usage data, and become the leader who turns AI from scattered licenses into measurable ROI.
Capture leadership goals and business priorities through structured executive interviews.
Analyze AI tool telemetry to understand adoption, usage patterns, and opportunities.
Run company-wide AI self-assessments and voice interviews to uncover employee workflows and needs.
Map how work actually gets done across departments, teams, and individual roles.
Identify opportunities for AI training, workflow automation, custom skills, and SaaS replacement.
Prioritize initiatives by impact and feasibility, measuring potential time savings, revenue, and cost reduction.
Translate discovery findings into a company-wide AI enablement roadmap.
Design role-specific training for leadership, teams, and technical and non-technical builders.
Create practical training materials, custom instructions, and AI skills using your company's context.
Identify repetitive, manual, and high-value workflows that AI can improve or automate.
Build working automations and single- or multi-agent systems using your company's tools and data.
Test solutions against real-world tasks, improve reliability, and deploy workflows employees adopt.
Build a centralized AI Registry documenting workflows, automations, and agents.
Track each solution's purpose, owner, models, tools, integrations, and operational status.
Identify what's deployed, what's working, and where capabilities are duplicated or underutilized.
Establish baseline measurements for workflows, including time spent, costs, and business outcomes.
Track employee adoption, workflow performance, time saved, and incremental revenue.
Establish recurring reviews to optimize solutions, identify opportunities, and update your AI roadmap.
Learn directly from Martijn
Martijn Lancee
I help execs turn AI into ROI. Prev-Google, LinkedIn, and AI startups.
Who this course is for
Executives who want an AI strategy that delivers ROI from day one, starting with quick wins before scaling to more complex agentic systems.
Leaders who want to step into the role of Head of AI at their company.
CXOs responsible for AI, strategy, and transformation who aren't yet seeing meaningful ROI from AI.
Prerequisites
You have a paid subscription to Claude, ChatGPT, Gemini, Copilot, Grok
The course utilizes AI assistants, such as Claude or ChatGPT. All lessons require these tools.
No coding experience required
The course does not require coding experience. We will provide you with prompts for your AI tools.
Learning in a small, supportive cohort with other leaders
This cohort experience is for people who learn best in small groups and value personalized feedback from an experienced AI instructor.
What's included
Live sessions
Learn directly from Martijn Lancee in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Personalized 1:1 coaching
When you are stuck or want to go deep on your unique use case, book a 1:1 slot at a time that works for your schedule
Private Slack Group
The learning continues after the course with bi-weekly live sessions to share the latest AI tech and ways to create business value.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
6 live sessions • 6 lessons
Live sessions
3 hrs / week
We meet virtually twice a week for 90 minutes. Each session includes a 60-minute hands-on workshop where you follow along in your own AI tool, plus 30 minutes of Q&A. You’ll receive course materials to revisit and complete any work asynchronously. No homework required.
Week 1
Dec
1
Run a proven 4-step AI discovery process
Tue 12/18:00 PM—9:00 PM (UTC)Dec
3
Identify your highest-ROI AI opportunities
Thu 12/38:00 PM—9:00 PM (UTC)
Session 1: Run a proven 4-step AI discovery process
Session 2: Identify your highest-ROI AI opportunities
Week 2
Dec
8
Build an AI training program tailored to your company
Tue 12/88:00 PM—9:00 PM (UTC)Dec
10
Build, test and ship AI workflows and agents
Thu 12/108:00 PM—9:00 PM (UTC)
Session 3: Build an AI training program tailored to your company
SEssion 4: Build, test and ship AI workflows and agents
Frequently asked questions
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