Turning tech hype into business outcomes

AI budgets are growing. Licenses are active. Tools are deployed. And yet — adoption is flat, teams aren't using what was bought, and leadership is asking where the results are.
Maybe you're the one who has to answer that question. Maybe you were handed the mandate and now you own the outcome. Maybe you made the investment yourself and it's not paying off. Or maybe you're watching competitors announce AI strategies and you need to move — without wasting money on something that goes nowhere.
This isn't a technology problem. It's an implementation problem — and it's one of the most common and costly mistakes organizations make with AI right now.
This course gives you a practical framework for getting AI adoption right: how to read your organization, avoid the traps that kill initiatives before they start, navigate top-down mandates without being set up to fail, and walk away with a concrete plan you can actually execute.
No hype. No generic advice. Fifteen years of delivering technology to organizations that couldn't afford to get it wrong.
Diagnose why AI fails and leave with a concrete adoption plan you can execute immediately
Analyze real-world failure patterns across enterprise AI rollouts
Learn the 5 most common adoption traps and how to spot them early
Apply a diagnostic framework to your own organization's current initiatives
Map your organization's workflows to identify where AI fits
Use a structured assessment to pinpoint gaps before you commit budget
Recognize the warning signs that a mandate is poorly scoped or under-resourced
Learn how to manage upward, setting realistic expectations without killing momentum
Position yourself as the person who delivers, not the one who inherited a doomed project
Build a phased adoption roadmap tailored to your organization's readiness and constraints
Define success metrics that leadership will actually care about

Deep Data & Product Leader — 15 years turning cool tech into business outcomes
The Proactive Mover — A professional who sees AI reshaping their industry and wants to get ahead of it without wasting budget.
The Mandate Owner — A leader handed an AI initiative from above, responsible for outcomes they didn't choose and may not fully control.
The Disappointed Visionary — A decision-maker who bought AI tools, got the approvals, and is now dealing with flat adoption and no ROI.

Live sessions
Learn directly from Luisa Herrmann in a real-time, interactive format.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Access to instructor
Send questions to the instructor during the course.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Jun
23
Jun
30
Live sessions
1 hr / week
Weekly live sessions
Tue, Jun 23
5:00 PM—6:00 PM (UTC)
Tue, Jun 30
5:00 PM—6:00 PM (UTC)
Tue, Jul 7
5:00 PM—6:00 PM (UTC)
Tue, Jul 14
5:00 PM—6:00 PM (UTC)
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$750
USD