Build a Claude SEO system that knows your website, data and strategy.
The way you do keywords, competitor and content research is your competitive advantage. Prompting Claude like a chatbot and hoping for the best is not your competitive advantage. In a world where clients expect faster turnarounds, live data and deeper insights, AI-first SEO practitioners are using Claude to go from seed keywords to client-ready briefs in under an hour. They do so by building a workflow that combines Claude's reasoning with real SEO data: one that runs consistently, scales across clients, and produces outputs that hold up under scrutiny.
What you’ll learn
Build your Claude SEO system from scratch: with real data inputs, reusable prompt workflows, and a validation layer that keeps quality high
Identify which of the three failure modes is slowing you down: no real data, weak prompts, or missing human judgment.
Stop blaming the tool. Map your current process against the Three-Layer Workflow and see precisely where the breakdown happens
Walk away knowing the single highest-leverage change to make before your next client session
Structure your GSC exports, Semrush CSVs, or DataForSEO outputs so Claude can analyse them, not just read them
Turn raw keyword data into clean, Claude-ready inputs in under 10 minutes using a reusable formatting template
Leave with a data preparation template you'll use on every client from Monday onwards
Build a clustered keyword map - grouped by topics, prioritised by opportunity - using Claude and real search data, live during the session
Execute a complete keyword research workflow on your own client data before the session ends
Leave with a finished cluster map and the prompt sequence that produced it
Run a structured SERP intent audit using Claude without manually opening 10 tabs: so the brief reflects what Google actually rewards
Produce a complete content brief for a writer or junior SEO who can execute with minimal back-and-forth
Leave with a brief template built on your own data, ready to hand over the same week
Create 5 reusable Claude prompts for your most common SEO research tasks, customised to your niche and client type during the session
Stop starting from scratch on every project. Your prompt library becomes the repeatable system your business runs on
Leave with a personal library you own, structured so a VA or junior SEO can run it without you
Apply a 3-question validation check before any Claude output reaches a client: catching plausible-but-wrong analysis before it damages rank
Evaluate AI-generated SEO insights against real SERP data so you can defend every recommendation with confidence
Leave with a repeatable quality control layer built into your workflow - so speed never comes at the expense of the strategic depth clients
Workshop agenda
Diagnose your Claude SEO workflow and build your data layer
See the three failure modes live: no data, weak prompts, no judgment. Then structure your GSC or Semrush export so Claude can actually analyse it, in 15 minutes.
Run keyword research and produce a client-ready brief
Watch the full workflow on real data: seed keywords → clustered map → SERP intent audit → content brief. Built on your own client during the session.
Build your SEO prompt library and ship work without losing quality
Leave with a reusable Claude SEO system (structured workflows customised to your niche), plus a 3-question validation check that catches wrong AI analysis before it reaches clients.
Learn directly from Luca
Luca Tagliaferro
10+ Years Experience • BrightonSEO Speaker • SearchEngineLand Expert Contributor
Who this workshop is for
Founders, freelancers, business owners
Small agency owners who want AI workflows that scale across multiple clients
B2C SEOs and in-house strategists
Prerequisites
Active Claude Pro Subscription
You need access to Claude's paid features and Claude desktop.
A free DataForSEO account
Free to create, $1 credit included at signup. Setup instructions sent with your booking confirmation.
Some SEO experience
You should already be comfortable working in GSC, Semrush, or Ahrefs
What's included
Lifetime access
Go back to the course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Testimonials
This is truly excellent, the foundations of a solid plan and strategy.
James Luscombe
Founder and MD at Study Active Ltd
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