Executive, Author and Teacher

You're running a transformation, turnaround, or culture shift. You care about your people and your numbers, yet something isn't adding up. Execution slows, issues resurface, your best people leave, and those who stay do the minimum.
As AI accelerates execution, human commitment becomes the primary differentiator. AI cannot manufacture discretionary effort.
Many leaders hit targets today while eroding the capacity needed for tomorrow.
You've tried surveys, leadership training, and culture initiatives, but none addressed the root cause. Decisions still prioritize speed or short-term output without considering how they shape ownership and follow-through. AI only accelerates this bias. Commitment is drained at the system level, even when intent is strong.
When talent has options and execution depends on discretionary effort, commitment becomes the constraint. Love (yes, Love) is the engine of that commitment, and this lab makes it operational in leadership decisions.
This course addresses system-level issues that drain commitment, issues AI will only amplify.
Diagnose where commitment breaks down, redesign high-leverage routines, and put measurement in place to drive sustained improvement.
Change how decisions are made so commitment and execution reinforce each other instead of competing.
Design leadership routines that preserve ownership and accountability as AI automates execution
Ensure human judgment, trust, and discretionary effort remain the drivers of performance
Run a diagnostic showing exactly where decisions drain commitment and slow execution across your organization
Map patterns to business outcomes so you know which constraint costs you the most in retention or execution speed
See how Love as a KPI principles resolve the leadership breakdowns causing your engagement efforts to fail
Review real examples from other industries showing how leaders closed similar gaps and what happened after
Assess breakdowns based on your strategic goals, scale plans, or transformation risks to focus effort
Identify where commitment most constrains results so you stop spreading effort across low-impact areas
Rebuild one leadership practice (meetings, 1-on-1s, decisions) so your team owns the work, not just does it
Pilot the redesigned routine with your team during the program and track shifts in ownership and follow-through
Leave with a pilot already running that integrates your diagnostic, redesigned routine, and measurement
Review early evidence of impact and get a clear path to scale what's working without adding leadership burden

Executive with global experience across SMEs, startups, and 3 Fortune 500s
CEOs and senior executives accountable for results who know execution, retention, and scale depend on commitment, not compliance.
Business unit leaders and general managers running transformations, turnarounds, or growth initiatives where people must take ownership.
Executive leadership teams who’ve invested in engagement or culture efforts before but saw little change

Live sessions
Learn directly from Utibe Bassey in a real-time, interactive format.
Live hands-on work
Every session is built around real decisions, real systems, and real leadership challenges participants are facing now.
Small peer cohorts
Work alongside leaders at a similar level to pressure-test thinking, compare approaches, and sharpen judgment
A commitment diagnostic framework
A structured way to assess where leadership decisions and systems are constraining ownership, trust, and execution
Leadership routine redesign support
Templates and guidance to redesign one core routine and pilot it with your team during the course
A decision-making toolkit
Reusable decision filters and prompts, including AI-supported prompts, to improve judgment in real time.
Case studies and operating examples
Concrete examples showing how leaders and organizations closed execution gaps by changing decisions and systems
A 30-day operating pilot
Support to integrate what you’ve built into a focused operating cadence you can run immediately after the course
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Live sessions
2-3 hrs / week
Async content
1-2 hrs / week
$2,950
USD