Kelly Aratoon

Learn Google Ads strategies in this hands-on course to turn ad spend into profit and boost ROI.

January Cohort (Jan 8 - 30, 2025)

March Cohort

Spring Cohort

Summer Cohort

In less than 2 weeks you'll master the exact strategies I use to transform Google Ad spend into profitable customer acquisition.

Kelly has taught hundreds to master Google Ads & achieve real business  growth

Google Ads Essentials: Turn Spend into Profit

Creative Strategist & Designer

Are you ready to unlock the power of Google Ads and drive real, measurable growth for your business? This course demystifies the complexities of the Google Ads platform, providing you with the strategies and skills to confidently manage your ad spend and maximize your return on investment. Marketing Managers:&nbsp;Are you struggling to understand the Google Ads platform and effectively communicate its value to your team and stakeholders? Do you feel lost in a sea of metrics and unsure how to optimize campaigns for the best results? Freelance Marketers:&nbsp;Do you excel on platforms like Meta but feel overwhelmed when it comes to Google Ads? Are you missing out on opportunities to expand your service offerings and attract new clients because of your hesitation with Google Ads? Small Business Owners:&nbsp;Are you ready to take control of your marketing and build a profitable Google Ads presence but need clear, step-by-step guidance? Are you tired of wasting money on ads that don't deliver results? If any of these scenarios sound familiar, this course is designed for you.

Turn Your Google Ads Spend Into Profit and Maximize Your ROI

Course syllabus

Wednesdays

<ul><li>Breakout group discussion</li><li>Q&amp;A</li><li>Peer networking</li></ul>

Every Class Includes

<ul><li>Kelly will share implementation advice and how to present to clients</li><li>Implementation problem Q&amp;A with Kelly</li><li>Peer networking</li></ul>

Last Session Bonus

In every session please speak up if you don't understand or want to dive deeper.

See Something Missing?

Course Schedule

Beginning / Advanced Beginner Marketing Managers who feel lost understanding the Google Ads platform and explaining the value of Google Ads

Freelance Marketers&nbsp;with expertise in another platform (like Meta) feel overwhelmed when&nbsp;getting into Google Ads.

Small Business Owners wanting to build their Google Ads profile with step-by-step guidance.

Unlock Google Ads for Marketing Managers, Freelancers & Small Business Owners

What you’ll get out of this course

Build a real Google Ads account from scratch, including Google Search, Performance Max, Shopping, and/or Demand Gen, to convert searchers into paying customers.

Launch High-Performing Campaigns

Master the art of diagnosing and fixing underperforming campaigns and ad groups, ensuring every dollar of your ad spend works as hard as possible.

Identify and Optimize Underperforming Campaigns

Craft audience-focused ad copy that grabs attention, drives engagement, and outperforms industry benchmarks.

Write Compelling, Click-Worthy Ad Copy

Confidently experiment with advanced tools like retargeting, audience segmentation, and smart bidding strategies to reach the right customers at the right time.

Master Advanced Targeting Techniques

&nbsp;Move beyond vanity metrics and leverage in-depth analytics to measure true campaign performance and make data-driven decisions.

Confidently Interpret Google Ads Data

Have the confidence and expertise to explain Google Ads value to stakeholders.

Confidently explain value of Google Ads

3 Ways to Cut Google Ads Waste

Founder at The Falling Agency

Learn to diagnose the hidden flaws draining your ad spend and prioritize high-impact fixes.

Spot inefficiencies in ad targeting, bidding, & creatives.

Discover actionable techniques to optimize performance for scalable and sustainable growth.

Implement step-by-step fixes that boost ad ROI.

Build a replicable framework to ensure consistent results across campaigns and platforms.

Learn systematic growth strategies, not one-off hacks

3 Common Google Ads Mistakes and How to Fix Them

Learn to spot and fix the 3 common Google Ads mistakes that are wasting your ad spend and hurting your results.

Fix the Top 3 Google Ads Mistakes Costing You Money

Discover how to rapidly improve underperforming campaigns to increase clicks, conversions, and ROI.

Quick Fixes for Underperforming Campaigns

Gain simple, effective strategies to immediately improve your Google Ads performance and maximize ROI.

Learn directly from Kelly Aratoon

Kelly Aratoon

Courses

Google Ads Essentials: Turn Spend into Profit

Lightning Lessons

3 Ways to Cut Google Ads Waste

3 Common Google Ads Mistakes and How to Fix Them