Google Ads Essentials: Turn Spend into Profit
9 Days
·Cohort-based Course
In less than 2 weeks you'll master the exact strategies I use to transform Google Ad spend into profitable customer acquisition.
Google Ads Essentials: Turn Spend into Profit
9 Days
·Cohort-based Course
In less than 2 weeks you'll master the exact strategies I use to transform Google Ad spend into profitable customer acquisition.
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Course overview
Turn Your Google Ads Spend Into Profit and Maximize Your ROI
Are you ready to unlock the power of Google Ads and drive real, measurable growth for your business? This course demystifies the complexities of the Google Ads platform, providing you with the strategies and skills to confidently manage your ad spend and maximize your return on investment.
Marketing Managers: Are you struggling to understand the Google Ads platform and effectively communicate its value to your team and stakeholders? Do you feel lost in a sea of metrics and unsure how to optimize campaigns for the best results?
Freelance Marketers: Do you excel on platforms like Meta but feel overwhelmed when it comes to Google Ads? Are you missing out on opportunities to expand your service offerings and attract new clients because of your hesitation with Google Ads?
Small Business Owners: Are you ready to take control of your marketing and build a profitable Google Ads presence but need clear, step-by-step guidance? Are you tired of wasting money on ads that don't deliver results?
If any of these scenarios sound familiar, this course is designed for you.
Unlock Google Ads for Marketing Managers, Freelancers & Small Business Owners
01
Beginning / Advanced Beginner Marketing Managers who feel lost understanding the Google Ads platform and explaining the value of Google Ads
02
Freelance Marketers with expertise in another platform (like Meta) feel overwhelmed when getting into Google Ads.
03
Small Business Owners wanting to build their Google Ads profile with step-by-step guidance.
What you’ll get out of this course
Launch High-Performing Campaigns
Build a real Google Ads account from scratch, including Google Search, Performance Max, Shopping, and/or Demand Gen, to convert searchers into paying customers.
Identify and Optimize Underperforming Campaigns
Master the art of diagnosing and fixing underperforming campaigns and ad groups, ensuring every dollar of your ad spend works as hard as possible.
Write Compelling, Click-Worthy Ad Copy
Craft audience-focused ad copy that grabs attention, drives engagement, and outperforms industry benchmarks.
Master Advanced Targeting Techniques
Confidently experiment with advanced tools like retargeting, audience segmentation, and smart bidding strategies to reach the right customers at the right time.
Confidently Interpret Google Ads Data
Move beyond vanity metrics and leverage in-depth analytics to measure true campaign performance and make data-driven decisions.
Confidently explain value of Google Ads
Have the confidence and expertise to explain Google Ads value to stakeholders.
This course includes
4 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Google Ads Essentials: Turn Spend into Profit
Course syllabus
Week 1
Apr
29
Crafting High-Performing Google Ads Campaigns
May
1
PMax and Demand Gen
Week 2
May
6
Analyzing and Optimizing Google Ads Performance
May
8
Exploring Advanced Google Ads Tools and Techniques
What people are saying
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Meet your instructor
Kelly Aratoon
Kelly has taught hundreds to master Google Ads & achieve real business growth
Kelly is a seasoned paid growth expert specializing in Google Ads, with over 15 years of experience driving results for B2B and B2C brands. She has successfully managed campaigns surpassing $100M in Google Ad Spend, delivering outcomes like a 15X ROAS for e-commerce clients. As a fractional CMO, Kelly has led a brand to a successful private equity exit. She has also taught more than 200 students the art and science of digital marketing. Kelly’s passion for education is reflected in her ability to provide clear, actionable insights, empowering students to optimize campaigns confidently and achieve measurable business growth.
Join an upcoming cohort
Google Ads Essentials: Turn Spend into Profit
Spring Cohort
$850
Dates
Payment Deadline
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Join an upcoming cohort
Google Ads Essentials: Turn Spend into Profit
Spring Cohort
$850
Dates
Payment Deadline