Google Ads Essentials: Turn Spend into Profit

4 Weeks

Cohort-based Course

Unlock the power of Google Ads. This hands-on course helps marketers supercharge ROI, turning ad spend into profit with proven strategies.

Google Ads Essentials: Turn Spend into Profit

4 Weeks

Cohort-based Course

Unlock the power of Google Ads. This hands-on course helps marketers supercharge ROI, turning ad spend into profit with proven strategies.

Hosted by

Kelly Aratoon

Kelly''s a sought after Google Ads and marketing executive in B2C and B2B.

Kelly Aratoon

Kelly''s a sought after Google Ads and marketing executive in B2C and B2B.

Clients Include

Course overview

Turn your Google Ads Spend Into Profit and Maximize Your ROI

Learn to create high-performing campaigns that unlock business growth. This course demystifies Google Ads, helping you optimize strategies, boost conversions, and confidently manage ad spend for measurable success.

Who is this course for

Marketing Managers struggling to optimize ad spend and prove ROI to stakeholders.

Freelance Marketers aiming to supercharge client results and expand their expertise.

Small Business Owners wanting to unlock growth with cost-effective Google Ads campaigns.

Marketing Managers struggling to optimize ad spend and prove ROI to stakeholders.

Freelance Marketers aiming to supercharge client results and expand their expertise.

Small Business Owners wanting to unlock growth with cost-effective Google Ads campaigns.

What you’ll get out of this course

Build Google Ads campaigns that turn clicks into conversions, turning viewers into customers with proven strategies.

Learn to craft data-driven, high-performing campaigns that attract your ideal audience, turning viewers into loyal customers.

Analyze performance metrics to cut waste, boost ROI, and make every ad dollar work harder for your business.

Practice identifying underperforming areas, optimize spending, and ensure every ad dollar delivers measurable results.

Write audience-focused ad copy that grabs attention, drives engagement, and outperforms benchmarks.

Create compelling, customer-centric ads that stand out, drive clicks, and improve performance in real-world scenarios.

Build confidence by experimenting with advanced tools like retargeting, segmentation, and smart bidding.

We'll exploring powerful tools to optimize and refine your campaigns, learning how to reach the right audience and improve performance with each adjustment.

This course includes

4 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 21—Mar 23

Feb

Crafting High-Performing Google Ads Campaigns

Tue 2/2511:00 PM—12:00 AM (UTC)

Week 2

Mar 24—Mar 30

Mar

Writing Audience-Focused Ad Copy

Tue 3/411:00 PM—12:00 AM (UTC)

Week 3

Mar 31—Apr 6

Mar

Analyzing and Optimizing Google Ads Performance

Tue 3/1110:00 PM—11:00 PM (UTC)

Week 4

Apr 7—Apr 11

Mar

Exploring Advanced Google Ads Tools and Techniques

Tue 3/1810:00 PM—11:30 PM (UTC)

We'll also review your unique account in an AMA format

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What people are saying

Wonderful crash course on Google Ads! I went from feeling uneasy and unfamiliar with Google to building and launching my first campaign! Kelly brings unique expertise and is an awesome and engaging instructor. I appreciated the tips & tricks she shared with us on how to optimize campaigns and set up for success!

Edie

Lead Creative Strategist & Designer

This Google Ads course was easy to follow and fun! I went from a beginner to launching my own campaign. Kelly's teaching style is engaging, and her tips for optimizing ads were incredibly helpful. Highly recommend!

Suzy

Coordinator, Digital Marketing

Meet your instructor

Kelly Aratoon

Kelly has taught hundreds to master Google Ads & achieve real business growth

Kelly is a seasoned paid growth expert specializing in Google Ads, with over 15 years of experience driving results for B2B and B2C brands. She has successfully managed campaigns surpassing $100M in Google Ad Spend, delivering outcomes like a 15X ROAS for e-commerce clients. As a fractional CMO, Kelly has led a brand to a successful private equity exit. She has also taught more than 200 students the art and science of digital marketing. Kelly’s passion for education is reflected in her ability to provide clear, actionable insights, empowering students to optimize campaigns confidently and achieve measurable business growth.

Join an upcoming cohort