Stop the Drop-off: From Sign Up to Sale

Karina Karn

Consumer Psychology Author x 2

Stop losing users before they see your product's value

Get Paid by the Users You Already Have

Your signups are growing. Is your revenue?

Your users signed up, looked around and never came back. They aren’t uninterested, they’re stuck: somewhere in the journey, the effort started to feel bigger than the payoff. In this course, you’ll use the Triple Sail Framework™ to find exactly where that happens, then fix it stage by stage, from the first message they see to the moment they pay. Not theory: your product, your messaging, your journey.

Check out reviews here.

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What you’ll learn

Diagnose your funnel, rebuild it sail by sail, and ship your first change between the 2 sessions. You bring your product. We work on it.

Map your own trial-to-paid journey and score every stage with the Decision Equation
Diagnose which of the five invisible drop-off reasons is costing you most
Get your biggest leak diagnosed live

Get your homepage audited the way we audit real SaaS homepages
Rewrite your hero for the buyer who stalled
Remove the evaluation friction that stops high-intent sign-ups before they start

Define your real activation milestone and cut the steps that stand in its way
Rebuild your trial messages around what users do, not what day it is
Find the message that’s missing from your trial sequence

Get your pricing page reviewed for the mistakes that make buyers hesitate
Give your buyer what they need to get your product approved internally
Ask for payment the moment value lands

Ship one change per sail between sessions
Bring it back and review it together
Leave with a 30-day plan and the templates to repeat the process

Learn directly from Karina

Karina Karn

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Behavioural Growth Architect | Author of 2 Books

See all products from Karina

Who this course is for

Product Marketing & GTM Leads who own positioning and messaging, and need signups to turn into paying customers, not just more pipeline.
Heads of Marketing & Marketing Leads at SaaS companies who own the journey from signup to sale and need more trials to convert.
Founders & Co-founders of SaaS startups who have signups but too few paying customers, and need a system to fix it themselves.

Prerequisites

You have a product with some traction (users, traffic, or signups).
This course is built for real products, not ideas
You’re responsible for growth, marketing, or revenue operations.
You have the authority to act on what you learn.
You’re willing to apply the frameworks directly to your business.
This is hands-on. You'll leave with a concrete action plan.

What's included

Live sessions

Learn directly from Karina Karn in a real-time, interactive format.

Reviews of your own funnel

Bring your homepage, trial messages or pricing page and get them reviewed in session.

Ready-to-use templates

The Decision Equation scorecard, the stalled-buyer map, the hero formula and more.

Session summaries

A written summary after each session, with the key points and your next steps.

Lifetime access

Go back to your templates and session summaries whenever you need to

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

3 live sessions • 16 lessons

Live sessions

2 hrs

Practical exercises

1 hr

Short, focused exercises to apply the frameworks to your own product and make real progress during the workshop.

Week 1

Dec 10—Dec 13

Find where your revenue is actually leaking

3 items

Fix the message before you fix the funnel

4 items

Dec

Session 1: Diagnose & Capture

Thu 12/101:00 PM—3:00 PM (EST)

Week 2

Dec 14—Dec 15

Dec

Day 15th Dec

Tue 12/151:00 PM—3:00 PM (EST)

Get them to the aha before they go quiet

3 items

Ask for the money when confidence is highest

3 items

Make it stick

3 items

Dec

Session 2: Activate & Convert

Tue 12/151:00 PM—3:00 PM (EST)

Testimonials

I was honestly a little leery about what I would get out of a short session. I expected a quick introduction at best. Instead, I walked away with about 6 pages of notes. She is very good at what she does. She explains things clearly, does not hesitate to say when something will not work or is not in your best interest, and she is patient while you work through explaining the bigger vision behind what you are building. I appreciated the directness and the clarity she brought to the conversation. I do not hand out compliments lightly, but this was time very well spent and I would absolutely recommend speaking with her if you have the opportunity.
James Stayton
CEO
Karina brings a rare level of clarity to complex positioning challenges. Her ability to cut through noise and identify what truly matters made a meaningful difference in how we approached our market.
Peter Kielland
President
I had a great working with Karina on refining our pricing strategy. She quickly identified that our structure was too complex and helped me simplify it into three clear plans, making it easier for clients to understand and choose. She was practical, actionable, and immediately implementable. Highly recommend her for anyone looking to improve clarity and conversions in their business.
Yash Baldha
CEO
Karina deeply understands buyer behaviour and how it translates into positioning. She even wrote a book on the subject. If you want to elevate your business, she can help you.
Furkat Kasimov
Co-founder
I'm very thankful to Karina for her insights and recommendations. Her perspective brought real clarity to our brand. She's an outstanding expert in her field, and it was truly great to hear her thoughts on our brand.
Vitalik Vinnikov
Co-Founder