Workshop

The Source Signal Stack Sprint: Find and Fix Your AI Search Blind Spots

Kaleigh Moore

AI Search Strategist

Diagnose why AI search engines don't cite your brand (and how to fix that.)

Your blog posts rank. Your SEO metrics look fine. But when someone asks ChatGPT, Perplexity, or Google AI Mode a question your company should be answering... you're not there.

That's the gap this workshop is built to diagnose and fix.

In this workshop, you'll audit each layer of the Source Signal Stack for your brand, map the results to your buyer's journey, and identify exactly where your citation infrastructure breaks down.

This is not a lecture. This is a hands-on, two-hour workshop where marketers can audit their AI citation infrastructure, score visibility across AI search engines, and leave with a prioritized 90-day action plan.

What you’ll learn

Marketers can audit AI citation infrastructure, score visibility across AI search engines, and create a prioritized 90-day action plan.

  • Figure out where your content gaps exist and what opportunities exist for better AI search visibility

  • Map your citation gaps to your buyer's journey so you can see exactly which stages (problem-aware, solution-aware, vendor-aware, decision)

  • Pinpoint employees or creators who could become leverageable experts for content creation (or evaluate for yourself)

  • Name the content gaps and fill with opportunities for expertise to be leveraged (both internal and external)

  • Prioritize your next steps based on which layers of the Source Signal Stack are thinnest and where the quickest wins exist

  • Create a plan for what to publish, who should publish, and where it needs to appear, so you start executing the week after the session

  • Build a testing framework to track your AI visibility over time

  • Re-score your stack every 90 days and measure progress

Workshop agenda

  • Module 1: The Citation Gap

    Why traditional SEO performance doesn't predict AI citation rates and the Source Signal Stack as your diagnostic tool.

  • Module 2: Layer 1 Audit (Brand Signals)

    Score every owned content property on five criteria. You'll see why your content library is optimized for Google circa 2023, not for AI citations in 2026.

  • Module 3: Layer 2 Audit (Executive Signals)

    For each C-suite member: are they publishing on LinkedIn? We'll run the AI entity test live: search their name + topic in ChatGPT. If they don't appear, they're not a resolvable entity.

  • Module 4: Layer 3 Audit (Subject Matter Expert Signals)

    This is where most teams find their biggest gap and their biggest opportunity. We'll map potential experts at your company, score their current signal output, and run entity checks.

  • Module 5: Layer 4 Audit (Community Signals)

    Assessing the layer AI trusts most and most teams invest in least. Earned media mentions, podcast appearances, creator partnerships, Reddit/community citations.

  • Module 6: Buyer Journey Overlay

    This is the "aha" moment. We overlay your layer scores onto the buyer's journey: problem-aware, solution-aware, vendor-aware, decision-stage. Each stage pulls from different layers.

  • Module 7: Stack Score + 90-Day Action Plan

    Compile your full stack score (each layer scored 1-10, overall out of 40). Pick one highest-impact action per layer with a named owner and deadline.

  • Q&A Session

    Time at the end for troubleshooting and questions about the process, stumbling blocks, etc.

Learn directly from Kaleigh

Kaleigh Moore

Kaleigh Moore

Contact

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Who this workshop is for

  • Heads of content or VPs of Marketing who need to present an AI search strategy to leadership + want a data-backed framework to build it on.

  • B2B SaaS marketing team members like a content lead, a product marketer, and/or a comms person who are hands-on with content creaton.

  • Marketing consultants advising B2B clients on content strategy and looking for a diagnostic tool they can apply across accounts.

Prerequisites

  • You should have an active content program

    This workshop is for teams already publishing content (blog, LinkedIn, resource hub, etc.) tha want to evaluate how it performs in AI search

  • You should have buy-in on AI search as a priority

    This is best suited for brands and individuals who already care about prioritizing AI visibility and are ready to invest in the strategy.

What's included

Kaleigh Moore

Live sessions

Learn directly from Kaleigh Moore in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

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Frequently asked questions

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Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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$599

USD

Jun 17
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