Course

Build Your AI Marketing Stack

Justin Taylor

CMO · Ex-Nike, Activision, Twitter, WWE

The marketers winning with AI aren't better at prompts. They built a stack.

You've tried AI. You've copied the prompt packs, saved the "comment CLAUDE" templates, and gotten output that sounds like everyone else's. Meanwhile, your to-do list hasn't gotten any shorter.

The problem isn't you, and it isn't the prompt. Most marketers use AI as a chat box with no context and no connection to their actual work.

I spent over 20 years leading marketing at Nike, Activision, Twitter and WWE. Today I run my consulting business on a connected AI stack that handles the design, research, video and reporting I used to hire agencies and brief teams to do.

In this 4-week course, you'll build that system for yourself, around your own job. Not a template. Not my setup. Yours. Each week you'll leave with something real: a connected AI setup, a piece of work outside your skill set, an automation that runs without you, and a capstone you ship.

No hype and no prompt packs. Just the judgment to know which tools are worth it, and the skills to use them.

What you’ll learn

Go from using AI as a chat box to running a connected AI stack that does real marketing work for you.

  • Set up Claude with your role, goals, brand voice and the context it needs to do real work

  • Connect the tools you already use, like Notion, Google Drive, Slack and your meeting recorder

  • See how I run my own business on Claude, Fireflies, Notion, Higgsfield and more

  • Compare tools like Claude, Duet, Muse and Instinct: what each does well and where it falls short

  • Learn to spot weak AI output before it reaches your boss, client or audience

  • Create design, video, decks and research yourself instead of handing them off or waiting on them

  • Know when AI creative work is good enough to ship, and how to fix it when it isn't

  • Turn weekly tasks like competitor scans, reporting and content repurposing into automations

  • Build agents that run on a schedule, with a human check so nothing embarrassing goes out

  • Build a personal website, a full campaign, or an end-to-end workflow for your own job

  • Demo it live to the cohort and get direct feedback from me

Learn directly from Justin

Justin Taylor

Justin Taylor

Contact

CMO · Ex-Nike, Activision, Twitter, WWE

See all products from Justin

Who this course is for

  • Founders, CEOs and business owners doing the marketing themselves who want AI to work like a full marketing team.

  • Marketing leaders and product, content, SEO and digital marketers ready to move past basic chat and build real AI workflows.

  • Consultants, freelancers and fractional marketers who want to take on more work and new skills without adding headcount.

Prerequisites

  • A paid Claude account

    Pro at minimum, Max recommended. We build in Claude every week, and free accounts hit their limits fast.

  • Working marketing or business experience

    This is for people already doing marketing work. It's not an intro to marketing or a basic prompting class.

  • No coding required

    If you can write a brief, you can do everything in this course. You'll get a setup checklist before Week 1.

What's included

Justin Taylor

Live sessions

Learn directly from Justin Taylor in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Private cohort Slack

Ask questions between sessions, share your builds and get feedback from me and the cohort. After the course you move into an alumni channel where I keep sharing new tools and workflows.

Notes and summaries after every session

Get a written summary of each live session with key points and steps, so you can rebuild what we did without scrubbing through the recording.

Feedback on your own builds

Every project is built on your real work, not a shared template. Get direct feedback on your builds in live sessions and Slack, plus a live demo of your capstone.

Setup checklist and step-by-step guides

A pre-course checklist so you're ready to build from day one, plus guides for connecting your tools so non-technical marketers don't get stuck on setup.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

4 lessons • 4 projects

Live sessions

1-2 hrs / week

One 90-minute live session each week with teaching, live builds and Q&A. Recordings and notes posted after every session.

Weekly projects

3 hrs / week

Build each week's project on your own work between sessions: your AI setup, a piece outside your skill set, an automation, and your capstone.

Week 1

Jan 4—Jan 10

    Your AI Stack: It's What You Connect

    2 items

Week 2

Jan 11—Jan 17

    Marketing Outside Your Skill Set

    2 items

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$1,500

USD

Jan 4—Jan 29
Enroll