Turn Customer Feedback into Action with AI
John Whalen, PhD
Strategic answers you can trust, fast
Turn mountains of customer feedback into strategic answers you can trust
Your customers are telling you what to build, fix, and prioritize. It's sitting in survey responses, support tickets, app reviews, and NPS comments. But who has time to read through it all — and even if you did, would you know what to look for?
Most people skim a handful of responses and go with their gut. Or they paste everything into ChatGPT and get a vague summary they can't really trust. Either way, the strategic signal stays buried.
In this three-hour hands-on workshop, you'll build an AI-powered analysis pipeline that does what a senior researcher does — but in a fraction of the time:
Extract specific findings from your raw feedback data
Synthesize patterns across hundreds of responses, with evidence counts
Verify every claim against the original source — no hallucinations, no cherry-picking
Produce a strategic summary framed around what to do next
No coding. No expensive tools. Just structured prompting techniques and text files you can reuse with any AI assistant.
You'll leave with a working system — configured for your specific data and questions — and the skills to point it at your own feedback the same day.
Workshop agenda
- 12:00PM EDT
How expert researchers analyze feedback — and how AI changes the game
Understand the methodology behind rigorous feedback analysis, and why an agentic multi-pass approach produces strategic insights instead of vague summaries.
- 12:30PM EDT
Your intake interview — tell the system what you're working with
AI interviews you about your feedback context: data types, sources, strategic questions. Your answers configure a personalized analysis pipeline you'll take home.
- 1:00PM EDT
Build your pipeline and run extraction
Set up your research flow with sample data. Run parallel extraction across feedback sources — surveys and interviews — pulling findings with evidence, not summaries.
- 1:30PM EDT
Synthesize patterns and verify every claim
Find cross-source patterns with confidence counts. Then run a verification pass — every finding traced back to the original data, hallucinations caught before they reach a decision-maker.
- 2:00PM EDT
Produce your strategic summary and customize for your own data
Generate a decision-ready output framed around what to do next. Then adapt the pipeline to your own feedback sources in a hands-on breakout — compare results, reflect together.
- 2:30PM EDT
Lock in your repeatable process
Save your configured pipeline as a reusable system — directives, prompts, and folder structure ready to go. Next time you have feedback to analyze, you're starting from step two.
What you’ll learn
Go from a pile of unread feedback to strategic answers you can trust and act on — in a single afternoon.
Handle volume that would take days to read manually
Works across every feedback source you already have
- No more "we didn't have time to analyze it properly"
Surface the quiet middle ground that surveys alone never show
Catch patterns across hundreds of responses, not just the loudest ones
Stop finding only what you already believed
Evidence counts on every pattern ("8 of 47 customers said this")
Verification pass catches hallucinations before they reach a decision
Show your work to skeptical stakeholders with confidence
Frame the analysis around what actually matters to your team
Get answers, not summaries
Adapt the approach to your context, your data, your goals
Decision-ready output a stakeholder can read in five minutes
Structured around your strategic questions, not a wall of bullets
From raw data to clear priorities in a single session
Reusable system you own and run independently
Adapt it as your needs change
Build a genuine research capability into your regular workflow
Learn directly from John
John Whalen, PhD
Cognitive scientist, CEO & O'Reilly author · Top 100 Maven instructor
Who this workshop is for
Product managers and founders sitting on customer feedback they haven't had time to properly analyze
Designers, engineers, and startup teams who need customer insights but don't have a dedicated researcher
Researchers who want to accelerate their own analysis and give non-researcher partners a workflow they can run
What's included
Live sessions
Learn directly from John Whalen, PhD in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
$300
USD