Founder Brand
Joel lalgee
1 million followers on social media
Khaled Hussein
Startup Founder | Early-Stage Investor
If you aren't building your brand in 2026, you're falling behind.
Joel Lalgee is a proven content creator who has built an online audience of over 1 million people that has helped him build a multi six-figure business and become one of the most influential people in the HR Space. Joel runs a successful personal brand by selling brand deals and coaching. He also runs a successful recruitment business recruiting top sales people for tech startups.
Khaled is a successful founder selling his first business to AirBnB and his second company to Opendoor. He now runs his third business Betterleap a healthcare recruitment tool, and has built multiple startup businesses. He is also recognized by YCombinator as a successful advisor sharing his knowledge with companies within the portfolio of the VC.
Together they represent a powerhouse of knowledge and strategy to help you build your brand on social media.
You will learn how to market yourself to drive business and revenue without investing in overpriced fancy marketing.
What you’ll learn
Go from Zero to Hero on Social media in 4 short weeks
Become recognizable to your ICP
Take away the fear of what to post
Learn directly from Joel & Khaled
Joel lalgee
With over 1 million followers online, Joel has created a successful brand.
Khaled Hussein
Multi-exited startup founder, investor, and advisor
Who this course is for
This is for Startup founders looking to grow their business.
What's included
Live sessions
Learn directly from Joel lalgee & Khaled Hussein in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Module 1: Why Founders Need to Build a Personal Brand on Video
Module 2: Do Followers Actually Matter?
Module 3: Understanding the Algorithm
Module 4: Optimizing Your Social Media Profile
Module 5: Engaging with the Right People
Module 6: Growing Online Through Offline Connections
Week 2
Module 1: Mastering Writing for Social Media
Module 2: Finding Your Authentic Voice
Module 3: Crafting Hooks That Stop the Scroll
Module 4: The Power of Calls to Action
Module 5: Video Hooks — The First 3 Seconds
Module 6: Video Creation — A Practical Guide
Module 7: Using AI Tools Effectively
Module 8: Going Viral — Strategy, Not Luck
Schedule
Live sessions
1 hr / week
We will spend an hour a week with you and then assign homework that may take a few hours. The more you put in , the more you get out.
Projects
1 hr / week
Async content
2 hrs / week
Frequently asked questions
$5,999
USD